Impact of Mass Media: Current Issues / Edition 3

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More About This Textbook

Overview

There can be no question that the media play an important role in our contemporary society. The fourth edition of Impact of Mass Media explores the issues surrounding the growing presence of mass media in our everyday lives by presenting arguments from contemporary leading thinkers, observers, and critics. This new edition features thought-provoking, new articles on topics such as diversity in the age of electronic news, global media giants, government secrecy, and the slow death of culture. By providing a balanced approach for examining the effects of media on current issues, Hiebert lets students decide for themselves how mass media can be manipulated and how mass media manipulate the public.
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Product Details

  • ISBN-13: 9780801308383
  • Publisher: Longman Publishing Group
  • Publication date: 11/28/1994
  • Series: Series in Public Communication
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 472
  • Product dimensions: 6.40 (w) x 9.22 (h) x 0.95 (d)

Table of Contents

Preface
Pt. 1 Changing Mass Media 1
1 The Growing Power of Mass Media 3
2 The New TV: Stop Making Sense 16
3 Identity Crisis of Newspapers 23
4 The Age of Multimedia and Turbonews 29
Pt. 2 Mass Media and a Changing World 37
5 The Global Media Giants 39
6 Global Mass Media Empires 43
7 Video Killed the Red Star 51
8 TV Once Again Unites the World in Grief 60
Pt. 3 Mass Media and a Changing America 67
9 So Many Media, So Little Time 69
10 Tuning Out Traditional News 72
11 Is TV Ruining Our Children? 78
12 Crack and the Box 82
Pt. 4 Freedom and Responsibility 89
13 Reflections on the First Amendment 91
14 Keeping the Free Press Free 97
15 The Totalitarianism of Democratic Media 102
16 Stop Making Sense 105
Pt. 5 Ethical Values 111
17 Are Journalists People? 113
18 Methods of Media Manipulation 120
19 Photographs That Lie 125
20 Where We Went Wrong 132
Pt. 6 Profit versus Service 145
21 The Empire Strikes 147
22 Cutting Out the Heart and Soul of Newspapers 152
23 Profit and Quality Are Inseparable 159
24 Learning to Love Lower Profits 166
Pt. 7 Public Relations: Manipulating Mass Media 175
25 The Manufacture of Opinion 177
26 Is the Press Any Match for Powerhouse PR? 186
27 The CEO and the Reporter 196
28 Big Brother Gets Wired: The Dark Side of the Internet 198
Pt. 8 Advertising: Manipulating the Public 205
29 Cigarettes Under Fire 207
30 Rock 'Til They Drop: Tunes, Teens, and Tobacco 213
31 The Squeeze 217
32 Woolly Times on the Web 227
Pt. 9 Sex, Crime, and Violence 233
33 Growing Up Violent 237
34 Armageddon - Live at 6! 242
35 What You See Is What You Think 248
36 The V-Chip Story 253
Pt. 10 Politics 261
37 No Business Like Show Business 263
38 The Phantom Liberal 267
39 The Alienated American Voter: Are the News Media to Blame? 273
40 The Electronic Republic 279
Pt. II Government 285
41 The Art of Bulldogging Presidents 287
42 The Media May Devour Democracy 300
43 Government Secrecy: Easy, Dangerous, and Undemocratic 302
44 News of the Congress by the Congress 306
Pt. 12 War and the Military 315
45 Mass Media as Weapons of Modern Warfare 317
46 The Pentagon Position on Mass Media 327
47 Missed Story Syndrome 335
48 The Video Vise in the Bosnia War 347
Pt. 13 Minorities 353
49 Advocating Diversity in an Age of Electronic News 355
50 Black on Black 358
51 Bad News for Hispanics 364
52 A TV Generation Is Seeing Beyond Color 372
Pt. 14 Women, Men, and Children 381
53 We've Come a Long Way, Maybe 383
54 Is It Just Me, Or Do All These Women Look Like Barbie? 390
55 Media Myths and Men's Work 396
56 Boob Tube and Children's Brain Drain 399
Pt. 15 Mass Culture 407
57 "New News" and a War of Cultures 409
58 The Cultural Elite 413
59 Are We Witnessing the Slow Death of Culture? 418
60 The Fragmenting of America 423
Pt. 16 Technology and the Future 429
61 The Worst Is Yet To Come 431
62 The New Journalist 436
63 The Threat and the Promise 443
64 The Media in 2045 - Not a Forecast, But a Dream 447
Text Credits 465
Index 469
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