Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust

Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust

by Marc J. Epstein
     
 

After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even

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Overview

After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival, Amazon. Despite the horror stories of abysmal customer service, lost information, catastrophic meltdowns, and the excesses of the dot.com boom, the Internet is now an essential tool and medium for conducting business. Today, the key question is not whether your firm should invest in e-commerce, but how you can do so most profitably.

In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the what and why of e-commerce, Epstein zeroes in on the elusive how. Showcasing the experiences of 32 companies (both successes and failures) in a wide variety of industries, he explores such issues as corporate culture and strong leadership from the executive suite, integrating e-commerce into corporate strategy, aligning goals, accountabilities, and performance metrics to support e-commerce initiatives, and building systems that can measure the value of your e-commerce investments. No business can avoid e-commerce—and its capacity for creating spectacular opportunities or wasting precious time and resources. How your firm handles these challenges may very well determine whether or not it will survive.

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Product Details

ISBN-13:
9780275984632
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
08/28/2004
Edition description:
New Edition
Pages:
224
Product dimensions:
6.10(w) x 9.30(h) x 1.00(d)

Table of Contents

1Characteristics of e-commerce success3
2Corporate and functional e-commerce leadership21
3Formulating an e-commerce strategy37
4Organizational structure and design for e-commerce59
5Management systems for e-commerce success75
6Measuring the payoffs of e-commerce investments89
7Company cases : B2C - retail113
8Company cases : B2C - services137
9Company cases : B2B155
10Achieving success in e-commerce169

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