Improving Survey Questions: Design and Evaluation / Edition 1

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Overview

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

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Editorial Reviews

Booknews
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Product Details

  • ISBN-13: 9780803945838
  • Publisher: SAGE Publications
  • Publication date: 7/28/1995
  • Series: Applied Social Research Methods Series , #38
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 200
  • Sales rank: 599,722
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.60 (d)

Meet the Author

Floyd J. Fowler Jr. is a graduate of Wesleyan University and received a Ph.D. from the University of Michigan in 1966. He has been a Senior Research Fellow at the Center for Survey Research at UMASS Boston since 1971. He was Director of the Center for 14 years. Dr. Fowler is the author (or co-author) of four text books on survey methods, as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.

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Table of Contents

Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective

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