In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism / Edition 2

In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism / Edition 2

by Jerry Kirkpatrick
     
 

ISBN-10: 0978780302

ISBN-13: 9780978780302

Pub. Date: 01/01/2007

Publisher: TLJ Books

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and

Overview

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."

Product Details

ISBN-13:
9780978780302
Publisher:
TLJ Books
Publication date:
01/01/2007
Edition description:
New Edition
Pages:
204
Product dimensions:
6.00(w) x 9.00(h) x 0.47(d)

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