In-House Design In Practice

( 1 )

Overview

In-House Design in Practice is be a practical manual for in-house designers. It's a resource for (often frustrated) professionals working in-house for many different kinds and sizes of companies. Through practical advice and inspirational examples of in-house designers who have met familiar challenges, readers will gain knowledge on building a design-centric company; gaining the respect and understanding of peers; resource management; project management; negotiating the in-house system; building design ...
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Overview

In-House Design in Practice is be a practical manual for in-house designers. It's a resource for (often frustrated) professionals working in-house for many different kinds and sizes of companies. Through practical advice and inspirational examples of in-house designers who have met familiar challenges, readers will gain knowledge on building a design-centric company; gaining the respect and understanding of peers; resource management; project management; negotiating the in-house system; building design relationships inside and outside of the organization; linking creatively with business strategies; presentation skills; selling ideas up the food chain; winning executive buy-in and much more.
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Product Details

  • ISBN-13: 9781600610981
  • Publisher: F+W Media
  • Publication date: 6/26/2008
  • Pages: 208
  • Product dimensions: 5.68 (w) x 8.58 (h) x 0.67 (d)

Meet the Author


Cathy Fishel has written and edited for graphic designers, ad agencies and allied organizations for more than 20 years. Former editor of Step magazine and Dynamic Graphics magazine, she is a contributing editor for PRINT magazine and is editor of LogoLounge.com.
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Table of Contents


In-house Design: An Introduction
Preface   Glenn John Arnowitz     6
Introduction: What is an in-house designer?     10
Why work in house?     11
Tim Hale, Fossil, Inc.     16
In-house Design in Theory
Defining Your Position
What do you do?     23
What do you not do?     24
Case Study: Fossil, Inc.     26
Case Study: Metro     28
What does your employer do?     34
Case Study: Mutual of Omaha     36
What does your employer want you to do?     39
Employer or client?     39
Case Study: Fossil, Inc.     42
Case Study: Nickelodeon     43
Case Study: Whirlpool, Inc.     44
Case Study: Lomographic Society International     48
In-house Design in Practice
Selling Your Services
How do you explain what you do?     52
Everyone's a designer     58
But you're the expert     58
What is your mission?     59
Show and tell     61
Case Study: Virgin Atlantic     62
How do you explain your tools?     65
Jargon     65
Explain your work's value     65
How the client obtains value     68
Securing full value: the designer's role     75
Develop a proactive process     81
Selling Your Ideas Up the Ladder
Closing the deal     88
Creative Strategies
Budget management     97
Time management     103
Case Study: Tyndale House Publishers     110
Resource management     115
Negotiation     120
Setting benchmarks     135
Case Study: Rand McNally     140
Fiddleproofing your designs     144
Case Study: Texas Tech University     150
In-house Design in Context
Working Your Way Up
Gaining feedback and freedom     158
Getting any feedback at all     163
Getting more creative freedom     166
Case Study: Andy Epstein     170
Celebrating your successes     172
Case Study: Selfridges     174
Remaining inspired     180
Case Study: Museum of Science, Boston     184
Case Study: Room & Board     186
What lies ahead?     194
Resources     202
Index     204
Thanks     208
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 28, 2008

    Best Inspiration

    page 1 'Sitting Pretty' is so creative and fun...amazing a company could be so creative.

    Was this review helpful? Yes  No   Report this review
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