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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
     

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

by Merrill R. (Rick) Chapman, Marc F. Richard (Illustrator), Joel Spolsky (Foreword by)
 

A funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years, In Search of Stupidity provides through the dark glass of hindsight an educational and vastly entertaining examination of why they didn't work. Richly illustrated with cartoons and reproductions of

Overview

A funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years, In Search of Stupidity provides through the dark glass of hindsight an educational and vastly entertaining examination of why they didn't work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now famous meetings and events), his book takes a no holds barred look at the uncreative and hopeless marketing ideas surrounding the technology industry.

Editorial Reviews

From the Publisher

From the reviews:

"Finally, moving on to something very different, In Search of Stupidity is a must-read for anybody involved in IT. … It’s a joy to read. … Written in an engaging style, with lots of asides and personal anecdotes, it’s a fun read." (Application Development Advisor, November, 2003)

"Sarcastic and irreverent, Chapman takes you through 20 years of folly in marketing strategies, by leading lights of the times. … A must read for every business manager." (www.smartinc-india.com, September, 2003)

Slashdot.org
An excellent source of information, analysis and good laughs. It's one of the few industry titles that will give you a large supply of stories to re-tell to other developers over a beer. Chapman's book is also an excellent case study collection of anti-management rules that one should avoid when running a high tech company.

Product Details

ISBN-13:
9781590591048
Publisher:
Apress
Publication date:
07/08/2003
Pages:
288
Product dimensions:
7.00(w) x 9.25(h) x 0.93(d)

Meet the Author

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.

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