In Search of the Miraculous: Or, One Thing Leads to Another

Overview

Milton Glaser is perhaps the most celebrated graphic designer in the world. As a young man, he read a phrase that stayed with him through his life: "In Search of the Miraculous." One could say that all human experience is a miracle--memory, color, taste, Vermeer, stars, watermelon, etc. For those like Glaser, the act of making things that move the mind is perhaps the deepest aspiration to the miraculous. In this volume, he has chosen work, largely created by him over the last five years, to demonstrate how one ...

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Overview

Milton Glaser is perhaps the most celebrated graphic designer in the world. As a young man, he read a phrase that stayed with him through his life: "In Search of the Miraculous." One could say that all human experience is a miracle--memory, color, taste, Vermeer, stars, watermelon, etc. For those like Glaser, the act of making things that move the mind is perhaps the deepest aspiration to the miraculous. In this volume, he has chosen work, largely created by him over the last five years, to demonstrate how one concept leads to another. Through fascinating juxtapositions, readers will gain insights into Glaser's oeuvre, journeying with him as he discovers that seemingly new designs frequently come out of provocative ideas taken from the distant past.

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Editorial Reviews

The San Francisco Chronicle

"To younger graphic designers, Glaser has the stature of Marlo n Brando in Hollywood . . . He appears to have thought more deeply about what he makes than many lionized by the contemporary art world and its market."

Library Journal
This latest book by famed graphic designer Glaser (Art Is Work), whose "I Love NY" tourism campaign has become a globally recognized icon for the city, is based on an exhibition of his recent commercial work, held at the American Institute of Graphic Arts in New York. This collection highlights both successful and unsuccessful ideas. One, a charming but rejected campaign for Coney Island, reads "Ko Knee Aisley &," "Cohen Yee I'll And," and "Co Nee I Land" in white text on a black background. The book includes examples of posters, prints, book jackets, logos, advertising copy, product design, decorative walls, carpets, and sculptures, as well as a mural. Glaser provides a brief narrative that connects the different works. He wryly points out that pure artistic originality is overrated and that he has recycled ideas over time in unexpected ways. VERDICT Artists, designers, and art students will appreciate this little, low-key exhibition catalog. Its visual subtleties and minimal text will limit the interest of other readers.—David R. Conn, formerly with Surrey Libs., B.C.
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Product Details

  • ISBN-13: 9781590207222
  • Publisher: Overlook Press, The
  • Publication date: 3/14/2012
  • Pages: 96
  • Sales rank: 1,381,964
  • Product dimensions: 5.73 (w) x 7.95 (h) x 0.44 (d)

Meet the Author

MILTON GLASER has had one-man shows at the Museum of Modern Art and the Georges Pompidou Center. In 2004 he was selected for the lifetime achievement award of the Smithsonian Cooper-Hewitt National Design Museum. In 2010, he was awarded a National Medal of Arts by Barack Obama. His books include Graphic Design, Art is Work, and Drawing is Thinking, all published by Overlook.

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