In the Bag: Selling in the Salon / Edition 1

In the Bag: Selling in the Salon / Edition 1

by Carol Phillips
     
 

ISBN-10: 1562532367

ISBN-13: 9781562532369

Pub. Date: 07/28/1994

Publisher: Cengage Learning


An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue.

Overview


An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue.

Product Details

ISBN-13:
9781562532369
Publisher:
Cengage Learning
Publication date:
07/28/1994
Series:
Career Development Series
Edition description:
New Edition
Pages:
320
Product dimensions:
7.93(w) x 9.10(h) x 0.48(d)

Table of Contents


Introduction. Part One: Setting the Stage for Selling. Client Reflections. Evaluating Your Business. The Retail Center. Dynamite Displays. Selecting a Product Line. Inventory Control Systems. Client Management Systems. Service. Part Two: Develop Your Selling Skills. Personal Reflections. Personality Selling. Retail Killers and Sales Builders. The Step-by-step Selling Sequence. Closing the Sales. Selling to Men. Selling Services. Selling Product. Eighty-five Common Consumer Questions. Telephone Savvy. Part Three: Building Your Business and the Foundation for Success. Business Builders. Advertising and Marketing. Promotions. Personal Success. Appendix. Index.

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