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KLIATTThis excellent book written for teenagers explains the beauty myths believed, consciously or unconsciously, by most people in North America. Canadian professor and activist Graydon explains how the media create and exploit beauty images to sell products. She looks at how our image of beauty has changed historically, and how ideals of beauty, size and shape differ depending on gender, age and nationality. The fact that she writes from a North American point of view may stretch the reader's own viewpoint as well. Both genders will find this book interesting because it reveals the double standard of beauty and explains how men are now being exploited by the media in the same way as women traditionally have been. Everything to do with beauty standards, from fairy tales to beauty pageants, movie stars and the audience's expectations, is discussed. The layout of the book and the use of graphics and photos make it appealing to the YA audience, and the bibliography and index at the back of the book make it useful for school papers. This author knows what she is talking about and the content of the book will provide her YA readers with new insights. KLIATT Codes: JSA--Recommended for junior and senior high school students, advanced students, and adults. 2004, Annick Press, 176p. illus. bibliog. index., Ages 12 to adult.