Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture / Edition 1

Inarticulate Longings: The Ladies' Home Journal, Gender and the Promise of Consumer Culture / Edition 1

by Jennifer Scanlon
     
 

ISBN-10: 0415911575

ISBN-13: 9780415911573

Pub. Date: 09/29/1995

Publisher: Taylor & Francis

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.  See more details below

Overview

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

Product Details

ISBN-13:
9780415911573
Publisher:
Taylor & Francis
Publication date:
09/29/1995
Edition description:
New Edition
Pages:
290
Product dimensions:
6.00(w) x 9.00(h) x 0.61(d)

Table of Contents

Acknowledgments
Introduction1
1A Profile of the Ladies' Home Journal11
2Housekeeping: The Greatest Business in the World49
3Women's Paid Work: Setting and Stretching the Boundaries79
4Stoves for Women, Votes for Men: The Journal and Women's Political Involvement109
5The Amateur Rebel: Female Protagonists in Ladies' Home Journal Fiction137
6Advertising Women: The J. Walter Thompson Company Women's Editorial Department169
7"Every Woman Is Interested in This": Advertising in the Ladies' Home Journal197
Conclusion229
Notes235
Index273

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