Inbound: How to Create Marketing People Love

Overview

Create remarkable content, convert more leads, and retain more customers

Your customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. Inbound focuses on maximizing customer conversion and retention ...

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Overview

Create remarkable content, convert more leads, and retain more customers

Your customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. Inbound focuses on maximizing customer conversion and retention through customer-centric marketing tactics.

  • Learn how to create remarkable customer-centric content
  • Explains how to convert more leads and customers through personalization
  • Describes ways to use marketing as a tool for customer retention
  • Details how to align sales and marketing to get contented customers

Get the advice you need in Inbound to effectively align sales and marketing to convert more leads, create remarkable content, and get contented customers.

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Product Details

  • ISBN-13: 9781118375648
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/15/2014
  • Edition number: 1
  • Pages: 240

Meet the Author

Brian Halligan
Brian Halligan

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.

Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

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