Inclusive Design for Organisations: Including Your Missing 20% by Embedding Web and Mobile Accessibility

by Jonathan Hassell

Overview

Most organisations are oblivious to, or terrified about, web accessibility.

You may be aware that 20% of your customers – people with disabilities – could be clicking away from your websites or mobile apps every day, without having bought anything or found the information they needed. You may have received complaints about accessibility problems you don't understand, with people asking for what seem like impossible fixes. Your web teams may have read the industry standard WCAG guidelines, but found them impenetrable. You probably know you could be sued if you don’t do the right thing, but you don't know how far you need to go to prevent that. And apart from eliminating risk, what else is in it for your organisation?

In this book, award-winning international accessibility thought-leader Jonathan Hassell shows you how to transform your organisation to consistently and cost-efficiently create websites, mobile apps and other digital products that are usable for all of your customers.

Inclusive Design for Organisations gives you a clear, strategic business-aligned framework how to embed accessibility policies and processes consistently throughout your organisation, and how to measure the return on your investment.

With insights from leading worldwide accessibility experts who have implemented these processes in their organisations, this book comes with a free library of downloadable support tools, templates, podcasts and videos to help you on your journey to accessibility maturity.

Inclusive Design for Organisations, and its companion, Inclusive Design for Products, will help you comply with both parts of the new International Standard ISO 30071-1.

Product Details

ISBN-13:	9781781333952
Publisher:	Rethink Press
Publication date:	09/10/2019
Edition description:	2nd Revised ed.
Pages:	242
Product dimensions:	5.50(w) x 8.50(h) x 0.51(d)

About the Author

Professor Jonathan Hassell has over 25 years’ experience of embedding accessibility within digital production teams in FTSE 100 and Fortune 500 companies worldwide. He set the accessibility standards and strategy for BBC Future Media, and authored ISO 30071-1 and its predecessor BS 8878, to share this best practice with other organisations and help them get more customers by making their goods and services easily available to disabled and older people. Learn more at www.hassellinclusion.com

Table of Contents

Preface To The Second Edition
Foreword
1 Introduction
2 The Hassell Inclusion Way Of Implementing ISO 30071-1
3 Expand Awareness – Why Bother?
4 Embed Strategy – How To Embed Accessibility In Your Organisation
5 Enable Process – How To Embed In Your Digital Product Development Lifecycle Process
6 Measure Effects – How To Measure The ROI Of Your Accessibility Strategy
7 Continually Evolve
8 The Future Of Digital Accessibility
What’s Next?
References
Acknowledgements
The Author

Editorial Reviews

"A powerful gathering of accessibility practice. Passionate and practical."

– Elianna James, Director of Accessibility Training, Be Accessible Inc.

"Jonathan Hassell is one of the shining lights of the global digital accessibility campaign. This is a game-changing book."

– Julie Howell, Lead Author of PAS 78

‘For someone who is looking to begin the process of implementing accessibility practice into their organisation, I see this volume as essential.’
Jennison Asuncion , Head of Accessibility Engineering Evangelism, LinkedIn and Founder of the Global Accessibility Awareness Day

‘Jonathan Hassell is one of the shining lights of the global digital accessibility campaign. Now, with his own company, Hassell Inclusion, he has done the very thing many professionals dread doing: he has taken the time and effort to put everything he knows into a book so that anyone with influence over the way digital systems are designed can ensure disabled people are included in the digital future. This is not a dry, difficult read; the writing is human, personable and from the perspective of one who understands the challenges ahead, but believes a better future is well within our collective grasp. Congratulations, Jonathan, for bringing this important book into being. I hope it gets the wide readership it deserves.’
Julie Howell , Lead Author of PAS 78

‘This is an outstanding resource. I can’t wait to start embedding the advice in this book into my daily Work flow. I’ve done a lot of work within accessibility, but this definitely helps bring me to another level.’
Chris Loiselle , Accessibility Team Lead, Perkins School for the Blind and Invited Expert W3C

‘A book that should be on the shelf of every head designer or strategist of any company that sells a Product or government agency that seeks to include all of its employees and constituents. Jonathan Hassell spent hundreds of hours interviewing the leaders in this field. They are, like Hassell, passionate about their involvement in taking on the limitations imposed by the digital environment for people who need alternative access. Their enthusiasm quickly becomes your own. Their solutions are shared freely, for your benefit – you can use them for your own business or agency. Whatever your corporate task is related to accessibility, there will be a chapter and practical information on how to implement small and big changes that make a difference.’
Elianna James , Director of Accessibility Training, Be Accessible Inc.

‘I want you to imagine for a moment that Professor Jonathan Hassell’s Including your missing 20% by embedding web and mobile accessibility is like a large set of well-labelled keys. Each chapter is part of that key set and enables the reader, whether expert or layperson, to unlock the power of BS8878, the British Standard on Web Accessibility. If your organisation is looking to embed web accessibility from the outset or to adopt best practice, then you need go no further: this book is for you.’
Neil Rogers , PhD candidate, University of Southampton

From the Publisher