Increase Online Sales Through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook, Twitter, and


Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales.

Facebook, Twitter, and LinkedIn likely represent a ...

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Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales.

Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more than 500 million members worldwide, and it’s growing rapidly. Twitter has 175 million registered users, and the majority of them use the network while on the go, making it ideal for announcing last-minute promotions or other incentives. In addition, 58 percent of Twitter’s members earn at least $60,000 a year, and nearly 52 percent of LinkedIn members have household incomes of $100,000 or more.

This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.

Author Stephen Woessner is an online marketing expert, business owner, best-selling author, and frequent public speaker. In addition, Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosse’s Small Business Development Center. Woessner has also owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day.

Woessner has been quoted in Inc. Magazine, E-Commerce Times, BtoB Magazine, the Milwaukee Journal Sentinel, the Journal of e-Business, and other media for his insights regarding SEO and other online marketing trends. His first book, titled The Small Business Owner’s Handbook to Search Engine Optimization, reached as high as the No. 3 best-selling book on in the United States, No. 1 on in the United Kingdom, and No. 16 on in France for its category.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 290 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

  • ISBN-13: 9781601383167
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 3/31/2011
  • Pages: 288
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.80 (d)

Table of Contents

Preface 13

Introduction 19

What You Will Find in this Book 23

Chapter 1 Your Social Networking Business Briefing 25

How Social Networking and Viral Marketing Create Viral Social Networking 28

Overviews, Popularity, and Member Demographics of Facebook, Twitter, and LinkedIn 32

Facebook overview 35

Twitter overview 37

LinkedIn overview 39

The Three Cs of Viral Social Networking 42

Step 1 Decide which Social Networks are Ideal for Your Business Goals 45

Chapter 2 Facebook Fundamentals 49

Creating Your Facebook Account 50

Finding Facebook Friends 50

Completing Your Facebook Profile 51

Updating Your Facebook Profile Photo 53

Facebook Account and Privacy Settings 54

Writing Your First Facebook Status Update 55

Writing on a Friend's Facebook Wall 57

Inbox Messages 58

Creating A Facebook Official Page for Your Business 59

Chapter 3 Twitter Fundamentals 61

Search Engine Indexing of Tweets 62

Creating a Twitter Account 65

Customize Your Twitter Profile 75

Select Your Background Image 77

Begin Tweeting and Attracting Followers 78

Replies and Retweets 80

Retweets 83

Chapter 4 LinkedIn Fundamentals 87

Creating a LinkedIn Account 88

Finding LinkedIn Connections 94

Completing Your LinkedIn Profile 96

Your photo 99

Summary 101

Recommendations 102

LinkedIn Account and Privacy Settings 107

Writing Your First Network Update 110

Commenting On Network Updates by Connections 113

InMail Messages 116

LinkedIn Groups: Joining and Creating 118

Chapter 5 Building Your Online Community 123

Step 5 Announce Your Social Networking Participation to Customers and Prospects 125

Featuring social networking addresses within promotional materials 126

Including clickable links within your e-mail signature 130

Placing clickable Facebook, Twitter, and LinkedIn logos within your website design template 133

Sending e-mail campaigns to your customers and prospects 136

Launching a promotion with incentives 148

Step 6 Expand Your Sphere of Influence by Learning How to Add Members to Your Online Brand Community 149

Remain active with Twitter 150

Become a guest speaker within your local business community 153

Get quoted in the media 156

Share your expertise by writing 159

Get on the professional speaking circuit 160

Chapter 6 Give Your Community Members What They Want - Great Content 165

Step 7 Write Effective and Persuasive Social Networking Posts that Share Aspects of Your Life and Business with Your Online Community 167

Recommended topics 168

Elements of an effective or persuasive post 171

Step 8 Create Compelling Content that Your Online Community wants that will Increase Your Website Traffic 175

Follow word count best practices 178

Follow keyword frequency best practices 180

Make content visually interesting with photos and graphics 181

Include headlines that capture interest 183

Make a simple call-to-action statement 186

Use photo albums to strengthen and deepen community member relationships 187

Harness the power of video and/or audio 188

Step 9 Increase Conversion Rates by Blending Product or Service-related Links into your Web-based Content 191

Chapter 7 Share Your Content to Your Community 195

Step 10 Distribute Content to Your Online Community via Status and Network Updates on Facebook, Twitter, and LinkedIn 197

Step 11 Follow a Proven 6:1 Ratio for the Context of Your Social Networking Posts 201

Step 12 Build Trust and Genuine Relationships with Your Online Community Members 203

Step 13 Manage Your Viral Social Networking Strategy in just Ten Minutes a Day 205

Chapter 8 Boost Your Social Networking Efficiency and Effectiveness 211

Interview with Mark Schmulen 213

Step 14 Use Free Tools like NutshellMail to Save Even More Time 217

Chapter 9 Measuring Your Results 227

Step 15 Install and use Google Analytics to Track and Measure Your Viral Social Networking Results 228

Part 1 Install Google Analytics 228

Part 2 Measuring social networking effectiveness 233

Chapter 10 Pulling it All Together 241

Frequently Asked Questions about Viral Social Networking 242

Small Business Success Stories 250

Success story No. 1 251

Success story No. 2 Jay Ehret, owner of The Marketing Spot 256

Success story No. 3 William Carr, founder of 258

Conclusion 261

Appendix A Resources and Suggested Reading 263

Glossary 265

Bibliography 281

Author Stephen Woessner 283

Index 285

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