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Increase Your Web Traffic in a Weekend 3rd Edition with Cdrom

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Overview

Attracting visitors to a Web site is not the easiest of tasks, but with Increase Your Web Traffic In a Weekend, it really is a breeze. William R. Stanek writes an easy-to-understand book that helps readers tap into the secrets of Web promotion and marketing. This book shows how to unlock the secrets of search engines and directories, improve a Web site, get a site listed as the "Cool Site of the Day," and much more.
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Overview

Attracting visitors to a Web site is not the easiest of tasks, but with Increase Your Web Traffic In a Weekend, it really is a breeze. William R. Stanek writes an easy-to-understand book that helps readers tap into the secrets of Web promotion and marketing. This book shows how to unlock the secrets of search engines and directories, improve a Web site, get a site listed as the "Cool Site of the Day," and much more.
Read More Show Less

Product Details

  • ISBN-13: 9780761523130
  • Publisher: Course Technology, Inc.
  • Publication date: 1/1/2000
  • Series: In a Weekend Series
  • Edition description: 3RD BK&CDR
  • Edition number: 3
  • Pages: 336
  • Product dimensions: 7.43 (w) x 9.13 (h) x 0.77 (d)

Table of Contents

Introduction
Friday Evening: Promoting Your Web Site to the World
You Built It, But Will They Come?
Can You Really Promote Your Web Site without Spending a Fortune?
Making the Web Work for You
Promoting Your Web Site to Joe Web Surfer
Getting Your Web Site Noticed
Using The Web Promoter's Log Book
Wrapping Up and Looking Ahead
Saturday Morning: Putting the Motion in Promotion
Capitalizing on Search Engine Fundamentals
Take a Break
Registering with the Top Search Engines on the Planet
Submitting Your Web Site to the Top Guides, Lists, and Directories
Wrapping Up and Looking Ahead
Saturday Afternoon: The Coolest, the Hottest, and the Best
The Best Business Search Engines and Yellow Pages Directories
Directories by Industry and Category
Take a Break
Getting More Mileage out of What's New? Directories
Getting Your Site Listed As the Cool Site of the Day
Wrapping Up and Looking Ahead
Sunday Morning: Attracting the Masses
Registering with Many Search Engines and Directories Simultaneously
Selling Your Web Site through E-mail
Take a Break
Attracting the Masses with Giveaways, Contests, Sweepstakes, and More
Free Banner Advertising: No Joke
Wrapping Up and Looking Ahead
Sunday Afternoon: Discovering Who's Visiting Your Site and Why
Using Web Stats to Understand Your Site's Visitors
Tracking Stats: The Basics
Wandering through the Log Files
Assessing Page Views
Zeroing In on the Visit
Take a Break
Gaining Lost Readers from the Error Logs
Redirecting Lost Readers
Reviewing Your Progress and Planning More for Next Weekend
A Final Note
Appendix: What's On the CD-ROM?
Running the CD-ROM
The Prima License
The Prima User Interface
The Software
Glossary
Index
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Customer Reviews

Average Rating 3.5
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 5, 2002

    Good!

    This was pretty good! I found many useful tips. Thank you, thank you!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 7, 2001

    Wasting Money !

    I found myself wasted money on buying useless papers. Too many off-topics stuffs ! My website remains at ranked one thousand after reading this.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2000

    An Introduction to Website Promotion and Search Engine Positioning

    This book is a very good introduction to Web site promotion. Stanek takes a high level look at how search engines work, how to optimize your site, and how to improve your search engine rankings. Lots of good info on the use of Meta tags, text, hyperlinks, titles, doorway pages and descriptions, and how they impact search engine positioning. He also looks at guides, directories, awards and other promotional techniques. Easy to read and understand. Literally can be completely absorbed in a weekend. Note: because this book is a 'high level' look at several promotional techniques, he doesn't get into the specific differences between search engines, i.e., he doesn't tell you how to optimize your site for Infoseek Vs Altavista. Otherwise, a very good reference.

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