Increasing Restaurant Sales: Boost Your Sales and Profits by Selling More Appetizers, Desserts and Side Items (The Food Service Professional Guide To Series 15)

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Overview

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

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More About This Book

Overview

This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.
These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Product Details

Table of Contents

Introduction
1. Making $$$ from Super Sub-Menu Items
Customers for Life and a Word of Caution 7
Know What Your Patrons Want 8
Include Your Waitstaff in Sub-Menu Item Decisions 12
Place Side Items on a Pedestal 15
Preparation and Presentation of Side Items Promote Sales 18
Secret Specials to Showcase Your Sides 21
2. Training Greeters and Waitstaff to Promote Side Items
The Art of Suggesting Accompaniments 23
Know How to Serve Wine 26
Timing is Everything 27
Reinforce Customers' Decisions and Focus on Their Needs 30
Incentives to Sell 33
3. Appetizer Savvy
Appetizers--Tantalizers! 35
Kids Want Appetizers Too! 37
Appealing to the "Happy Hour" Crowd 41
Extra-Mile Appetizer Appeal 45
4. "Bottoms Up"--How to Increase Beverage Sales
Promoting Beverages 47
Product Knowledge is Key to Boosting Beverage Sales 52
Imaginative Presentation Will Boost Beverage Profitability 54
Let the Good Times Roll 56
How to Make Nonalcoholic Beverages Sell 59
Extra Tips for Boosting Beverage Profits 62
5. Complement Your Entrees with Side Dishes
Making Low-Cost Side Dishes Look Appetizing 65
Scrumptious Sidekicks! 68
Don't Forget the Garnish! 73
Appeal with Color 76
6. Adding Decadent Desserts to Your Menu
Delicious Desserts = Big Profits! 79
Promoting Desserts 83
How to Showcase Your Desserts 88
Special-Occasion Desserts 91
"Desserts" with a Difference 93
7. Using Side Items to Attract Families
Party Fun for Kids 95
Fighting Boredom and Disruptions with Side Items 99
Appealing to Families 101
8. Side Item Promotions to Get Your Restaurant Noticed
Stay Ahead of the Competition 103
Menu Makeovers 107
Take Your Guests on a Gourmet "Trip" 108
Follow Up on What Pleases Your Guests 110
Some Low- and No-Cost Employee Motivational Programs 111
Appendix
Appetizers 117
Specialty Drinks 130
Desserts 136

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Sort by: Showing 1 Customer Review

  • Anonymous

    Posted October 3, 2002

    Great Book!

    Great Book! I Found These step-by-step guides easy-to-read, and easy to understand! The books are packed with information. They reminded me of "cliff Notes" from my college days.The information is comprehensive without the fluff you find in so many of the more expensive books out there on the subject. The books are also packed with resources such as phone numbers and the web sites of the companies they are discussing - there is no "theory" just great information.

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