Increasing Restaurant Sales: Boost Your Sales and Profits by Selling More Appetizers, Desserts and Side Items (The Food Service Professional Guide To Series 15)

Overview

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the ...

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Overview

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

Table of Contents

Introduction
1. Making $$$ from Super Sub-Menu Items
Customers for Life and a Word of Caution 7
Know What Your Patrons Want 8
Include Your Waitstaff in Sub-Menu Item Decisions 12
Place Side Items on a Pedestal 15
Preparation and Presentation of Side Items Promote Sales 18
Secret Specials to Showcase Your Sides 21
2. Training Greeters and Waitstaff to Promote Side Items
The Art of Suggesting Accompaniments 23
Know How to Serve Wine 26
Timing is Everything 27
Reinforce Customers' Decisions and Focus on Their Needs 30
Incentives to Sell 33
3. Appetizer Savvy
Appetizers--Tantalizers! 35
Kids Want Appetizers Too! 37
Appealing to the "Happy Hour" Crowd 41
Extra-Mile Appetizer Appeal 45
4. "Bottoms Up"--How to Increase Beverage Sales
Promoting Beverages 47
Product Knowledge is Key to Boosting Beverage Sales 52
Imaginative Presentation Will Boost Beverage Profitability 54
Let the Good Times Roll 56
How to Make Nonalcoholic Beverages Sell 59
Extra Tips for Boosting Beverage Profits 62
5. Complement Your Entrees with Side Dishes
Making Low-Cost Side Dishes Look Appetizing 65
Scrumptious Sidekicks! 68
Don't Forget the Garnish! 73
Appeal with Color 76
6. Adding Decadent Desserts to Your Menu
Delicious Desserts = Big Profits! 79
Promoting Desserts 83
How to Showcase Your Desserts 88
Special-Occasion Desserts 91
"Desserts" with a Difference 93
7. Using Side Items to Attract Families
Party Fun for Kids 95
Fighting Boredom and Disruptions with Side Items 99
Appealing to Families 101
8. Side Item Promotions to Get Your Restaurant Noticed
Stay Ahead of the Competition 103
Menu Makeovers 107
Take Your Guests on a Gourmet "Trip" 108
Follow Up on What Pleases Your Guests 110
Some Low- and No-Cost Employee Motivational Programs 111
Appendix
Appetizers 117
Specialty Drinks 130
Desserts 136
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  • Anonymous

    Posted October 3, 2002

    Great Book!

    Great Book! I Found These step-by-step guides easy-to-read, and easy to understand! The books are packed with information. They reminded me of "cliff Notes" from my college days.The information is comprehensive without the fluff you find in so many of the more expensive books out there on the subject. The books are also packed with resources such as phone numbers and the web sites of the companies they are discussing - there is no "theory" just great information.

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