Research suggests that it is possible to change one's own attitudes through cognitive restructuring, without taking actions or discovering previously unknown information. Some theorists, in fact, have identified two distinct types of cognitive strategies for such deliberate self-persuasion. Epistemic strategies involve re-conceptualizing the attitude object's known shortcomings in a more positive light; teleologic strategies involve altering the accessibility of thoughts about those shortcomings. People can be taught to use these types of cognitive strategies to alter their negative attitudes, for instance toward a group such as Arabs. The present research showed that people can think themselves into more positive attitudes toward a stigmatized social group, that some individuals benefit more than others from being taught one of these strategies, and that people differ in which strategy type works better for them. The individual differences that emerged are seen as affording new insights into the application of the strategies for self-persuasion.