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Individualized Corporation: A Fundamentally New Approach to Management (2 Cassettes)
     

Individualized Corporation: A Fundamentally New Approach to Management (2 Cassettes)

by Christopher A. Bartlett, Stratford Sherman, Peter C. Kovner (Read by)
 

Based on six years of research, The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy.

Rather than try to force employees into a homogenous corporate mold based on a company's strategy, structure and system, world-renowned scholars and consultants

Overview

Based on six years of research, The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy.

Rather than try to force employees into a homogenous corporate mold based on a company's strategy, structure and system, world-renowned scholars and consultants Sumantra Ghoshal and Christopher A. Bartlett argue that managers must embrace a philosophy based on purpose, process, and people that focuses on developing and leveraging the individual's unique talents and skills.

This audio describes in practical detail not only the what, but also the how-to of building an Individualized Corporation. It describes the new role that front-line, middle, and top-level managers must play, and examines the personal attitudes, knowledge and skills that they will need in order to succeed in these new roles. Rich with examples from some of the pioneers who have successfully evolved from traditional bureaucracies to Individualized Corporations, this important audio provides an indispensable guide for those who must lead their companies into the next century.

Sumantra Ghoshal holds the Robert P. Baughman Chair of Strategic Leadership at the London Business School.

Christopher A. Bartlett is the Class of 1966 Chair of Business Administration at Harvard Business School.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Both authors hold chairs at prestigious business schools, Ghoshal at London and Bartlett at Harvard. Together they have written extensively about their new vision of the modern corporation. For them, "Great companies are defined by purpose, process, and people." They argue that success has caused many companies to fail, noting that commitment to strategies that brought past achievement prevented them from renewing themselves. The authors have studied a variety of firms worldwide, including McKinsey and 3M in the U.S., IKEA in Sweden, Kao in Japan and Philips in the Netherlands. They claim that all these enterprises have concluded that people are the key, and every aspect of human resource development is critical. The authors have devised a simple model classifying the competencies needed at different managerial levels. This alone makes the book worth reading. A fine addition to university and corporate shelves. (Oct.)
Booknews
Provides managers with an overview of an emerging model called the individualized corporation, in which management has a fundamental faith in its employees, builds an integrated process of organizational learning, and possesses the ability to continuously renew itself. The authors exemplify the model by describing actual cases of management in such companies as 3M, Skandia, Philips, General Electric, and the Unipart group of companies in the UK. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780694516872
Publisher:
HarperCollins Publishers
Publication date:
04/01/1997
Edition description:
2 Cassettes
Pages:
3
Product dimensions:
4.52(w) x 7.10(h) x 0.83(d)

What People are Saying About This

Sloan Management Review
"[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful."
Warren Bennis
"Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation."

Meet the Author

Christopher A. Bartlett is the Daewoo Chair of Business Administration at Harvard Business School. Their global clients include AT&T, IBM, Ford, Motorola, Pfizer, Procter and Gamble, Daimler-Benz, and the LG Group.

Stratford Sherman, senior partner of Good Work Partners LLC, works at the point of intersection between large organizations and individual human beings, as a consultant and executive coach. A globally recognized authority on leadership and organizational change, he wrote frequently about GE while on the Board of Editors of Fortune magazine.

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