Industrial and Organizational Marketing

Industrial and Organizational Marketing

by Michael H. Morris
     
 

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Booknews
Revised textbook (the first edition was published by Merrill in 1988) for advanced undergraduates who have completed at least a basic marketing principles course, as well as for M.B.A. students with some background in marketing, provides: an introduction to the distinctive nature of the marketing task when the customer is an organization; an appreciation for the growing role of marketing within industrial companies; and insights into ways in which marketing principles, concepts, and techniques can be used by the industrial marketing manager. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780023841354
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
01/01/1992
Pages:
800

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