Industrial Strength Design: How Brooks Stevens Shaped Your World

Industrial Strength Design: How Brooks Stevens Shaped Your World

by Glenn Adamson
     
 

ISBN-10: 0262012073

ISBN-13: 9780262012072

Pub. Date: 09/01/2003

Publisher: MIT Press

Designer Brooks Stevens created thousands of ingenious and beautiful designs for industrial and household products - including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ("There's nothing more aerodynamic than a wiener," he explained.) In 1954 he coined the phrase "planned obsolescence," defining it…  See more details below

Overview

Designer Brooks Stevens created thousands of ingenious and beautiful designs for industrial and household products - including a clothes dryer with a window in the front, a wide-mouthed peanut butter jar, and the Oscar Mayer Wienermobile. ("There's nothing more aerodynamic than a wiener," he explained.) In 1954 he coined the phrase "planned obsolescence," defining it as "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary." This book, the first publication to document his work, includes 250 illustrations of designs by Stevens and his firm, many in color, detailed studies of individual designs, interpretive essays, a description of the Brooks Stevens Archive at the Milwaukee Art Museum, and several key writings by Stevens himself.

Product Details

ISBN-13:
9780262012072
Publisher:
MIT Press
Publication date:
09/01/2003
Pages:
300
Sales rank:
860,412
Product dimensions:
9.50(w) x 11.00(h) x 0.75(d)
Age Range:
18 Years

Table of Contents

Preface
Acknowledgments
The Desire for the New: The Context of Brooks Stevens's Career1
Brooks Stevens, the Man in Your Life: Shaping the Domestic Sphere, 1935-19509
Brooks Stevens: "Ego-Inspiring Styling" and the American Dream23
Career and Designs
1Less Than Perfect: Early Influences and First Designs, 1911-193433
2The Right Place at the Right Time: Becoming an Industrial Designer in the Midwest, 1935-194043
3The Prophet of Profit: Stevens in Wartime, 1941-194565
4The Organization Man: Stevens' Best Years, 1946-195581
5The Enfant Terrible of Industrial Design: Planned Obsolescence and Other Crimes Against Modernism, 1956-1978129
6The Seer Who Made Milwaukee Famous: Reluctant Retirement, 1978-1994179
App. 1Brooks Stevens Staff, 1935-1980189
App. 2Writings195
App. 3The Brooks Stevens Archives at the Milwaukee Art Museum209
Bibliography210
Index212

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