In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur--a true tipping point--after which more children may have quality health care and education, workplaces may be more responsive to families, men may ...
In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur--a true tipping point--after which more children may have quality health care and education, workplaces may be more responsive to families, men may experience new freedoms and opportunities to pursue more meaningful careers, and more corporations and nations will be led by women, and they will thrive.
Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered--and improved--way of life.
Dychtwald, a demographer and marketing executive, provides a riveting exploration of female economic emancipation in the 21stcentury as unprecedented numbers of women all over the world are becoming financially powerful enough to stand on their own and tip global power balances: individually, as their attitudes toward money changes; in the home; in the work place; and in society at large, as gender gaps in health and education in even the poorest nations are narrowing. Dychtwald shows how women are upending the status quo in corporate America through this rapid economic shift and offers a welcome, more micro look with her five “money profiles”—archetypal ways that modern women relate to their money, how financially self-confident they feel, and what they expect their money to do for them. She provides fascinating glimpses of women from all corners of the globe who are taking advantage of this change, from Uganda to Northern California, and her rousing and well-researched book contains valuable insight into a pivotal movement that holds vast and heartening advancements. (May)
Dr. James Canton
"Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that's coming. Dychtwald's mesmerizing and insightful book takes us all on a journey into our future. Get ready."
"It's rapidly dawning on women that their growing economic power offers a tremendous opportunity to . . . change lives, markets, and the environment, simultaneously. Maddy Dychtwald has captured this speeding train with insight, data, and substance . . . A must-read."
Andrea Dew Steele
"When you read this information-packed, story-filled, and very encouraging book, you'll feel renewed hope that women will be able to shape the future significantly, for the good of all of us."
Congresswoman Cathy McMorris Rodgers (R-WA)
"Influence shows us a tectonic shift in gender roles, responsibilities, and possibilities . . . a book with the potential to change the consciousness of everyone who reads it, and, so, to help bring about the very improvements it describes."
"Dychtwald's book title says it all . . . A great read for anyone who wants the latest thinking, insights, and case studies from the front lines of women's advancement efforts--and, importantly, how you as an individual can help."
Aude Zieseniss de Thuin
"Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women."
Marie C. Wilson
"Women don't usually run for elected office unless they are asked to run--several times . . . Influence convincingly asks women--more than several times--to see their opportunities for leadership and to seize them. We know that when you add women, you change everything. Let's do it!"
Robert B. Reich
"Dychtwald and Larson show how women are gaining power and influence . . . [and] changing the world for the better. Eye-opening and encouraging."
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading experts on the lifestyle, marketing, and retirement implications of the "age wave," she has spent more than twenty years deeply involved in exploring all aspects of this subject. In 1986, together with her husband, Ken, she co-founded Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field. Ms. Dychtwald is the author of two books, has been featured in numerous articles in leading newspapers and magazines nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs. A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.