1.Weapons of Influence.
2.Reciprocation: The Old Give and Take … and Take.
3.Commitment and Consistency: Hobgoblins of the Mind.
4.Social Proof: Truths Are Us.
5.Liking: The Friendly Thief.
6.Authority: Directed Deference.
7.Scarcity: The Rule of the Few.
8.Instant Influence: Primitive Consent for an Automatic Age.