Influencing Others: A Handbook to Persuasive Strategies / Edition 1

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Overview

Influence others more effectively through written and verbal communication. Exercises and examples help you understand your audience and influence them accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness.

This concise book provides proven techniques to influence others using written and verbal communication and strategies that help to understand his or her audience and influence them.

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Product Details

  • ISBN-13: 9780931961847
  • Publisher: Crisp Publications, Inc.
  • Publication date: 6/28/1989
  • Series: Fifty-Minute Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 88
  • Product dimensions: 7.98 (w) x 9.92 (h) x 0.25 (d)

Table of Contents


Section 1: About Persuasion Definitions Self-Assessment The Difference Between Skills and Strategies Goal Setting
Section 2: Identifying Resistance to Persuasion Examples of Persuasion Myth
1: All You Need Is to Know If an Audience Is with You Myth
2: All You Need Is a Clear Message Myth
3: Only Unfriendly Audiences Require Persuasion Myth
4: Persuasion Means Converting an Unfriendly Audience into a Supportive One Myth
5: Persuading and Informing Are Two Different Things Myth
6: It's Always Best to Rely on Statistics
Section 3: Sources of Resistance of Persuasion The Critical Question to Ask Yourself Possible Sources of Resistance Myth
7: A Logical Argument Will Always Persuade an Audience Myth
8: Give People the Facts and They Will Act As You Would Like Them To Myth
9: Facts Are Facts Review: Identifying Sources of Resistance in Different Situations
Section 4: Overcoming Resistance to Persuasion Overcoming Image Problems Overcoming Conflicting Audience Attitudes, Values, or Beliefs Overcoming Apathy or Skepticism Review: Three Cases
Section 5: Final Review Nine Resolutions for Effective Persuasion
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