The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross, Clare Segal
     
 

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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make

Overview

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills

Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.

Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

Product Details

ISBN-13:
9780470472187
Publisher:
Wiley
Publication date:
12/22/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
Sales rank:
923,961
File size:
3 MB

Related Subjects

Meet the Author

Bernard Ross is co-director of The Management Centre (=mc), an internationally based management consultancy working exclusively with charities and other not-for-profit organizations.

Clare Segal is co-founder and co-director of The Management Centre. She has played a leading role in building =mc to become a leading player in the consultancy and training world.

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