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Infographics: The Power of Visual Storytelling [NOOK Book]

Overview

The explosion of data created and content shared in the Information Age has fundamentally changed the way we communicate today. Infographics and data visualization can convey your message in a concise and engaging way that sets it apart from the noise. Infographics: The Power of Visual Storytelling shows you how to use visual communication to attract, inform, and even entertain your audience.

These tools can help us understand complex concepts easily and provide insights that ...

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Infographics: The Power of Visual Storytelling

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Overview

The explosion of data created and content shared in the Information Age has fundamentally changed the way we communicate today. Infographics and data visualization can convey your message in a concise and engaging way that sets it apart from the noise. Infographics: The Power of Visual Storytelling shows you how to use visual communication to attract, inform, and even entertain your audience.

These tools can help us understand complex concepts easily and provide insights that lay hidden in raw data. Infographics provides easy-to-follow and actionable tips and strategies to create compelling and shareable visual content, including:

  • The various forms that information design and data visualization take, including static, interactive, and motion graphics, and best practices for the use of each.
  • Social media strategies for distributing and promoting your content to make sure people see it—and more important, share it.
  • The dos and don'ts of information design, enabling you to guide the process of creating them to be interesting, accurate, and effective.
  • Coverage of emerging trends, technologies, and the myriad applications of infographics in the not-so-distant future.
  • With Infographics, you'll be able to transform previously buried or boring data into captivating visuals that can build your brand visibility, garner an engaged following, and grow your sales.
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Product Details

  • ISBN-13: 9781118421598
  • Publisher: Wiley
  • Publication date: 9/21/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 264
  • Sales rank: 765,403
  • File size: 38 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.

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Table of Contents

Intro

1. Introduction 010

A Brief History of Infographics 014

The Purpose of This Book 018

What This Book Is Not 018

A Note on Terminology 019

How to Use This Book 024

Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028

Varied Perspectives on Information Design: A Brief History 031

Objectives of Visualization 038

Appeal 040

Comprehension 044

Retention 050

Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056

Static Infographics 060

Motion Graphics 074

Interactive Infographics 082

Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088

Understanding the Visual Storytelling Spectrum 090

Chapter 04. Editorial Infographics 112

What Are Editorial Infographics? 114

Origins of Editorial Infographics 122

Editorial Infographic Production 128

Chapter 05. Content Distribtion: Sharing Your Story 146

Posting on Your Site 149

Distribution Your Content 152

Patience Pays Dividends 159

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