Information Architecture for Designers: Structuring Websites for Business Success

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More About This Textbook


Information architecture is a new field in web design, crucial for designers of all disciplines, in a world where web design is both more in demand and less profitable than ever before. No company's visual communication is complete without a website, but companies are no longer satisifed with websites that merely look good. Now they must work hard as well -- they must answer users' needs, keep them on the site for the longest possible time, and make sure they return. Only with good information architecture will a website achieve these goals. Information Architecture for Designers introduces the skills and techniques of effective information design for the web in approachable, accessible, and logical language. Crammed with practical step-by-step processes, and connected to its own website with off-the-peg downloadable and useable templates, the book is a practical solution for designers who need these new skills. It will be a standard text for professional and education design libraries for years to come.
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Product Details

  • ISBN-13: 9782880467319
  • Publisher: Rockport Publishers
  • Publication date: 9/28/2003
  • Pages: 160
  • Product dimensions: 9.22 (w) x 10.58 (h) x 0.86 (d)

Table of Contents 6
Author's note 8
Index of tips 9
1 Website strategy
Strategy 22
What do business goals have to do with design? 24
Discussing business goals 24
User goals and tasks 26
Measuring success 27
Content and functionality 29
Conclusion 37
Learning more ... 37
Case study: State of Georgia Online Encyclopedia 38
2 Audience research
Research 44
First-time researcher 46
Asking the right questions 46
Designing and selling a research plan 48
Why client market research isn't enough 49
Three easy research methods 50
Analyzing your research 59
Three research deliverables 62
Sharing research with the team 67
Conclusion 69
Learning more ... 69
Case study: Pottery Barn Kids 70
3 Information architecture
Structure 78
Organization schemes, categories, and labels 80
Work the information architecture into the design 96
Sitemaps 108
Conclusion 114
Case study: SRC Collaborative Extranet 116
4 Designing functionality
Functionality 124
Identifying tasks 126
Analyzing tasks 126
Turning task analysis into web pages 128
Documenting functionality 132
Conclusion 133
Learning more ... 133
Case study: XM Radio 134
5 Interface design
The interface 142
Wireframes 144
Interface Objects 148
Iteration works 150
Paper prototyping 150
HTML prototypes 153
Conclusion 153
Case study: Lycos Asia 155
Final word 156
Bibliography 158
Webography 159
Acknowledgments 160
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