Information Architecture for Designers: Structuring Websites for Business Success

Information Architecture for Designers: Structuring Websites for Business Success

by Peter Van Dijck
     
 

ISBN-10: 2880467314

ISBN-13: 9782880467319

Pub. Date: 09/28/2003

Publisher: Rockport Publishers

Information architecture is a new field in web design, crucial for designers of all disciplines, in a world where web design is both more in demand and less profitable than ever before. No company's visual communication is complete without a website, but companies are no longer satisifed with websites that merely look good. Now they must work hard as well -- they must

Overview

Information architecture is a new field in web design, crucial for designers of all disciplines, in a world where web design is both more in demand and less profitable than ever before. No company's visual communication is complete without a website, but companies are no longer satisifed with websites that merely look good. Now they must work hard as well -- they must answer users' needs, keep them on the site for the longest possible time, and make sure they return. Only with good information architecture will a website achieve these goals. Information Architecture for Designers introduces the skills and techniques of effective information design for the web in approachable, accessible, and logical language. Crammed with practical step-by-step processes, and connected to its own website with off-the-peg downloadable and useable templates, the book is a practical solution for designers who need these new skills. It will be a standard text for professional and education design libraries for years to come.

Product Details

ISBN-13:
9782880467319
Publisher:
Rockport Publishers
Publication date:
09/28/2003
Pages:
160
Product dimensions:
9.22(w) x 10.58(h) x 0.86(d)

Table of Contents

http://iabook.com6
Author's note8
Index of tips9
0Introduction
What is information architecture?12
What does an information architect do?13
The user experience14
Flow and tasks14
Deliverables15
List of content and organization
Description of functionality
Wireframes
Conclusion18
Learning more...19
1Website strategy
Strategy22
What do business goals have to do with design?24
Discussing business goals24
User goals and tasks26
Measuring success27
Content and functionality29
Conclusion37
Learning more...37
Case study: State of Georgia Online Encyclopedia38
2Audience research
Research44
First-time researcher46
Asking the right questions46
Designing and selling a research plan48
Why client market research isn't enough49
Three easy research methods50
Interviews
Observation with contextual inquiry
Usability testing
Which method to use
Analyzing your research59
Three research deliverables62
Audience analysis
Personas
Scenarios
Sharing research with the team67
Conclusion69
Learning more...69
Case study: Pottery Barn Kids70
3Information architecture
Structure78
Organization schemes, categories, and labels80
Organization schemes
Categories
Labels
Work the information architecture into the design96
Sitemaps108
The classic sitemap
A visual vocabulary
The 2.5D or isometric sitemap
The automated sitemap
The high-level sitemap
The content table
Conclusion114
Case study: SRC Collaborative Extranet116
4Designing functionality
Functionality124
Identifying tasks126
Analyzing tasks126
Turning task analysis into web pages128
Documenting functionality132
Drawing flow charts
Writing functionality descriptions
Conclusion133
Learning more...133
Case study: XM Radio134
5Interface design
The interface142
Wireframes144
Interface objects148
Iteration works150
Paper prototyping150
HTML prototypes153
Conclusion153
Case study: Lycos Asia155
Final word156
Bibliography158
Webography159
Acknowledgments160

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