Information Communication Technologies and Globalization of Retailing Applications

Information Communication Technologies and Globalization of Retailing Applications

by Rajagopal
     
 

ISBN-10: 1605662488

ISBN-13: 9781605662480

Pub. Date: 05/28/2009

Publisher: IGI Global

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and

Overview

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Product Details

ISBN-13:
9781605662480
Publisher:
IGI Global
Publication date:
05/28/2009
Pages:
374
Product dimensions:
7.20(w) x 10.30(h) x 1.10(d)

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