Information Communication Technologies and Globalization of Retailing Applications

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Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

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Product Details

  • ISBN-13: 9781605662480
  • Publisher: IGI Global
  • Publication date: 5/28/2009
  • Pages: 374
  • Product dimensions: 7.20 (w) x 10.30 (h) x 1.10 (d)

Table of Contents

Ch. I Understanding Retailing Concepts Rajagopal 1

Ch. II Self Service Technologies in Retail Financial Sector Rajagopal Ananya Rajagopal Rajagopal, Ananya 32

Ch. III Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competitive Advantage Rajagopal 49

Ch. IV Measuring Consumer Attitudes Towards Self-Service Technologies Jesus Enrique Portillo Pizana Pizana, Jesus Enrique Portillo 72

Ch. V Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis Rajagopal 109

Ch. VI Decision Support Systems in Indian Organised Retail Sector Ankush Sharma Sharma, Ankush Preeta Vyas Vyas, Preeta 124

Ch. VII Dynamics of Buyer-Supplier Co-Dependency in Optimizing Functional Efficiency Rajagopal Amritanshu Rajagopal Rajagopal, Amritanshu 140

Ch. VIII Loyalty Cards in Retailing Industry: Technology Application in Customer Relations 161

Ch. IX Internet, Reengineering and Technology Applications in Retailing Rajagopal 186

Ch. X Performance Enhancement of Team Retailing Through Six Sigma Applications Amritanshu Rajagopal Rajagopal, Amritanshu 212

Ch. XI Consumer Response to High Technology Mobile Phones in Emerging Markets Ernesto Fierros Fierros, Ernesto Rajagopal 226

Ch. XII Building Shopping Arousal Through Direct Marketing in Retail Environment Rajagopal 257

Ch. XIII Marketing Strategy, Technology and Modes of Entry in Global Retailing Rajagopal 278

Ch. XIV Profit Impact on Marketing Strategy and Brand Management: Methodological Perspectives Rajagopal Amritanshu Rajagopal Rajagopal, Amritanshu 316

Ch. XV Technology and Retailing Firms:Challenges Ahead Rajagopal 335

Index 348

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