Information Revolution: Using the Information Evolution Model to Grow Your Businessby Jim Davis, Gloria J. Miller, Allan Russell
If you thought it had already happened, think again. The revolutionary impact of information technology on the marketplace has barely begun, but the pace of change is accelerating rapidly. Over the next decade, companies will experience increasing pressure to find new and better ways to look at, understand, and then act in and upon the information-rich world in… See more details below
If you thought it had already happened, think again. The revolutionary impact of information technology on the marketplace has barely begun, but the pace of change is accelerating rapidly. Over the next decade, companies will experience increasing pressure to find new and better ways to look at, understand, and then act in and upon the information-rich world in which we now operate. To accomplish this goal, the information management structure must transcend its adjunct support function and become the essential foundation of corporate performance.
Information Revolution enables any organization, no matter how underdeveloped or convoluted its current information architecture, to become an information-driven "intelligent entity"a survivor.
This utterly practical yet profoundly transformative guide introduces the Information Evolution Model (IEM), a simple but powerful framework for evaluating, configuring, and maximizing the information management infrastructure of any organization.
The model identifies five levels of information management maturity:
- Operational: individual data "ownership" and control is applied to tackle day-to-day functional issues
- Consolidation: individual-level perspective is replaced by departmental- or functional-level standards, metrics, and perspective on all dimensions
- Integration: expands Level 2 consolidation into an enterprise-wide view
- Optimization: the organization understands its markets and adapts constantly to stay optimally aligned with them
- Innovation: a significant percentage of revenue is gained from projects and ideas less than three years old; growth is fueled by ongoing creativity and renewal
A chronological description of the IEM steps helps managers determine which level their organization occupies within the modelstunningly, some 70 percent of today's companies will discover that they operate at Level 2 or lower. Next, the model helps managers construct a corporate treasure map to determine where the company needs to be and choose the fastest, most reliable route to that destination. This path toward information-management optimization operates in four dimensions: human capital, processes, corporate culture, and infrastructure, each of which can impact information usage positively or negatively.
Complete with enlightening case studies of how real companies have used IEM to slash costs, boost productivity, and stay well ahead of the innovation curve, Information Revolution provides what every company needs: a strategic framework for making optimum use of its most abundant resource.
Meet the Author
Senior Vice President and Chief Marketing Officer, SAS
Jim Davis, senior vice president and chief marketing officerfor SAS, is responsible for providing strategic direction for SASproducts, solutions and services as well as global messaging aboutSAS.
Upholding the company’s focus to be customer driven, Davishelped lead the transformation of SAS from a tools provider to thecustomerdriven software solutions provider it is today. He hasbuilt a team of strategists with industry-specific expertise whoresearch the marketplace and partner with engineers in R&D tohone customized solutions for each industry. He has overseen adramatic increase in SAS’ profile.
Also known for his industry leadership, he has helped develop theInformation Evolution Model, a means for companies to assess howeffectively they use information to drive business. By outlininghow information is managed and utilized as a corporate asset, themodel enables organizations to evaluate their use of informationobjectively, providing a framework for making improvementsnecessary to compete in today’s global arena.
With a bachelor’s degree in computer science from NorthCarolina State University, Davis began his career as a softwaredeveloper, providing systems for large newspaper publishers. Hewent on to manage software development and information technologyfor a large publishing organization in the southeastern UnitedStates, and then to assume the general manager role for a regionalbusiness magazine in Charlotte, N.C.
He then returned to technology leadership, directing IT operationsfor a global engineering society based in Research Triangle Park,N.C. Davis joined SAS in 1994 as an enterprise computing specialistfocused on IT issues. He served as program manager for datawarehousing, one of SAS’ first global projects to incorporatecustomer feedback in the development process. It was in this rolethat he began to develop the model for continuous communicationamong engineers, marketing experts, and customers that he championstoday. From there he was promoted to director of product strategy,and then vice president of Worldwide Marketing before assuming hiscurrent role.
Vice President, Professional Services Division, SASInternational
Gloria Miller heads the international professional servicesdivision (PSD), is the executive manager for the development of theSAS Industry Intelligence Solution development team, and is on theboard of Directors of SAS Global Services (SGS).
Miller oversees PSD’s mission to provide consulting andeducation services around SAS software offerings in 45 countriesthroughout Europe, the Middle East, Africa, and Asia-Pacific. Herteam has developed an extensive knowledge management practice,which is heavily used to share skills and best practices around theworld and which serves as the basis for SAS’ leading-edgeindustry solutions.
As executive manager for the development of the SAS IndustryIntelligence Solutions, Miller is responsible for thecompany’s family of solutions for various industries,including banking, telecommunications, retail, and insurance. SASsolutions help organizations gain the insight they need toeffectively implement business strategies, retain and grow customerrelationships, maximize profits, leverage existing technology, andtake full advantage of enterprise-wide data. These flexible,extensible solutions include prebuilt, industry-specific data andanalytical models, as well as streamlined processes and techniquesthat speed up both implementation and results, giving customers afast track to significant ROI.
In addition, Miller sits on the board of directors of SAS GlobalServices (SGS) operations headquartered in Pune, India. Asubsidiary of SAS, SGS is focused on developing software productsand solutions, and is part of the company’s global researchand development (R&D) efforts.
Throughout her career of more than 17 years in the IT industry,Miller has received accolades for her skills in full life-cyclesystems development, data modeling, application development,postproduction support, database administration, databaseperformance tuning, and end-user training.
Miller holds a masters degree in business administration from BowieState University and a bachelor of science degree from AugustaState University in Augusta, Georgia.
Senior Vice President, Strategy, SAS International
As senior vice president of strategy with SAS International,Allan Russell works closely with development teams in Caryto ensure that SAS software meets and anticipates the needs ofSAS’ international customers.
He also directs European software development projects. With over25 years experience working for SAS’ International headoffice in Heidelberg he has accumulated in-depth expertise of everyarea of SAS software and the technologies it supports. He also hasextensive knowledge of the business applications of SAS fromtalking, and listening to, SAS customers.
Russell is one of the principle authors of SAS’ intelligenceplatform, an open and scaleable architecture that allows for rapiddevelopment of end-to-end intelligence systems that meet user needsand are easy to adapt as those needs change.
He graduated in computing science from Glasgow University in1975.
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