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Information Rules: A Strategic Guide to the Network Economy
     

Information Rules: A Strategic Guide to the Network Economy

by Carl Shapiro, Hal R. Varian
 

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ISBN-10: 087584863X

ISBN-13: 9780875848631

Pub. Date: 11/28/1998

Publisher: Harvard Business Review Press

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology.

Overview

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Product Details

ISBN-13:
9780875848631
Publisher:
Harvard Business Review Press
Publication date:
11/28/1998
Pages:
368
Sales rank:
971,186
Product dimensions:
6.78(w) x 8.96(h) x 1.35(d)

Table of Contents


Preface ..... ix
Chapter 1: The Information Economy ..... 1
Chapter 2: Pricing Information ..... 19
Chapter 3: Versioning Information ..... 53
Chapter 4: Rights Management ..... 83
Chapter 5: Recognizing Lock-In ..... 103
Chapter 6: Managing Lock-In ..... 135
Chapter 7: Networks and Positive Feedback ..... 173
Chapter 8: Cooperation and Compatibility ..... 227
Chapter 9: Waging a Standards War ..... 261
Chapter 10: Information Policy ..... 297
Further Reading ..... 319
Notes ..... 327
Bibliography ..... 29
Index ..... 335
About the Authors ..... 351

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