Information Rules: A Strategic Guide to the Network Economy

Information Rules: A Strategic Guide to the Network Economy

by Carl Shapiro, Carol Shapiro
     
 

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology.

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Overview

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

Product Details

ISBN-13:
9780875848631
Publisher:
Harvard Business Review Press
Publication date:
11/28/1998
Pages:
368
Product dimensions:
6.78(w) x 8.96(h) x 1.35(d)

Table of Contents

Preface
1The Information Economy1
2Pricing Information19
3Versioning Information53
4Rights Management83
5Recognizing Lock-In103
6Managing Lock-In135
7Networks and Positive Feedback173
8Cooperation and Compatibility227
9Waging a Standards War261
10Information Policy297
Further Reading319
Notes327
Bibliography329
Index335
About the Authors351

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