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Information Technology and the Productivity Paradox: Assessing the Value of Investing in IT

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Overview

From networks to databases, email to voicemail, the amount of capital being invested in information technology each year is staggering. By 1996, U.S. firms were spending more than $500 billion annually on software, networks and staff. The recently merged Bank of America and NationsBank have an initial IT budget of 4 billion dollars. As firms like this push rapidly into the business world of the 21st century, the question has remained: how do firms measure returns from these substantial investments in information technology?
Henry C. Lucas, effectively answers this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems. There is value in information technology, and it is possible to show returns, Lucas argues—unfortunately this value just doesn't always show up clearly on the bottom line of a ledger. In five expertly presented sections, he spells out exactly what businesses can expect from their information technology investments—some investments create a measurable value, some do not, but all are important nonetheless. Through a precise mix of frameworks and models, such as an Investment Opportunities Matrix, and punctuated with real examples from successful firms, this is the first book to allow executives to see exactly how their information technology investment can be expected to return value, thereby maximizing their advantages in an age of global competitiveness.
Indeed, firms who manage their information systems most efficiently are best suited to succeed in a rapidly evolving marketplace. With so much at stake, Information Technology is certain to be the essential guide for firms determined to compete and flourish in the highly competitive economy of the next century.

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Product Details

  • ISBN-13: 9780195121599
  • Publisher: Oxford University Press, USA
  • Publication date: 4/28/1999
  • Edition description: New Edition
  • Pages: 240
  • Product dimensions: 9.20 (w) x 6.10 (h) x 1.10 (d)

Meet the Author

Henry C. Lucas is Professor of Information Systems, Stern School of Business, New York University.

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Table of Contents

Preface
Pt. I Introduction and the Garbage Can Model 1
Ch. 1 Is it Reasonable to Expect a Return from Investments in Information Technology? 3
Ch. 2 A Garbage Can Model and the IT Investment/Value Equations 25
Pt. II IT Investments Among and Within Firms 43
Ch. 3 The Evidence for a Return Across Groups of Companies 45
Ch. 4 IT Investments with Direct Returns 59
Pt. III Indirect and Less Obvious Returns from IT Investment 79
Ch. 5 The Indirect Benefits from IT Investments 81
Ch. 6 Investing in the Infrastructure 95
Ch. 7 When IT Becomes a Part of Strategy 109
Ch. 8 Investing in IT to Enable Change 125
Pt. IV Increasing the Chances for Successful Investment 149
Ch. 9 Perspectives on Conversion Effectiveness 151
Ch. 10 Implications for the IT Investment Decision 161
Pt. V Some Implications 189
Ch. 11 Implications for Managing Information Technology 191
Ch. 12 Where IT Value is Found 203
References 217
Index 223
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