Information Visualization: Perception for Design / Edition 3by Colin Ware
Pub. Date: 06/01/2012
Publisher: Elsevier Science
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.
This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.
- Complete update of the recognized source in industry, research, and academic for applicable guidance on information visualizing.
- Includes the latest research and state of the art information on multimedia presentation.
- More than 160 explicit design guidelines based on vision science.
- A new final chapter that explains the process of visual thinking and how visualizations help us to think about problems.
- Packed with over 400 informative full color illustrations, which are key to understanding of the subject.
Table of Contents
Chapter 1. Foundations for an Applied Science of Data Visualization
Chapter 2. The Environment, Optics, Resolution, and the Display
Chapter 3. Lightness, Brightness, Contrast and Constancy
Chapter 4. Color
Chapter 5. Visual Salience and Finding Information
Chapter 6. Static and Moving Patterns
Chapter 7. Space Perception
Chapter 8. Visual Objects and Data Objects
Chapter 9. Images, Narrative, and Gestures for Explanation
Chapter 10. Interacting with Visualizations
Chapter 11. Visual Thinking Processes
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Are you concerned with displaying data effectively? If you are, then this book is for you! Author Colin Ware (Author), has done an outstanding job of writing a third edition of a book that tells you what the science of perception can tell you about visualization. Ware, begins with a very brief articulation of the nature of claims about sensory representations, with special attention paid to the work of perception theorist J.J. Gibson. In addition, the author deals with the basic inputs to perception. He then presents how the brain uses information to discover properties of the surfaces of objects in the environment. The author then, introduces the science of color vision, starting with receptors and trichromacy theory. He continues by describing the massively parallel processes, whereby the visual image is broken into elements of color, form and motion. In addition, the author looks at the process whereby the brain segments the world into regions and finds links, structure and prototypical objects. He then reviews both image-based and 3D-structure-based theories of object perception. The author then introduces different kinds of spatial clues and the ways we perceive them. Then, he addresses when visual and verbal presentation should be used and how the two kinds of information should be linked. The author continues by defining major interaction cycles. Finally, he outlines the cognitive system that is involved in thinking with visualizations. This most excellent book makes the design implications of research in perception clearer. Perhaps more importantly, this great book fully incorporates the modern view that perception is an active process in which every part of the visual system is retuned several times a second to meet the needs of the current visual task.