inGenius: A Crash Course on Creativity

inGenius: A Crash Course on Creativity

0.0 0
by Tina Seelig
     
 

View All Available Formats & Editions

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today's world,

See more details below

Overview

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.

Read More

Editorial Reviews

Library Journal
Psychiatrist and psychoanalyst Carrie Barron and her husband, orthopedic surgeon Alton Barron, propose a "creativity cure" to foster happiness. This cure is made up of five steps—"Insight," "Movement," "Mind Rest," "Using Your Own Two Hands," and "Mind Shift"—which help readers tap into their creative potential and find satisfaction through tactile self-expression. The Barrons guide readers through introspective questions touching on family issues, psychological clutter, and self-mastery. They offer engaging case studies and a wide range of activities one can undertake to nurture creativity (e.g., designing a flowerbed, writing by hand) and encourage readers to just do and not judge. Neuroscientist Seelig (executive director, Stanford Technology Ventures Program, Stanford Univ. Sch. of Engineering; What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World) also discusses the creative impulse but applies it to organizations as well as individuals, focusing on generating fresh approaches to everyday problems. She demonstrates, through numerous examples, that creativity and experimentation are both personal mindsets and values in organizations. VERDICT The Creativity Cure helps amp up the creative drive with a good deal of commitment on the reader's part. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. [For The Creativity Cure, see Prepub Alert, 11/28/11.]
Miami Herald
“Seelig is a sharp observer and a gentle and thoughtful writer.”
USA Weekend
“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author of inGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.”
Fortune Magazine
inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.”
Geoffrey Moore
“Tina is the most inspirational creativity voice I know.”
Ori Brafman
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”
Chip Conley
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.”
Steve Blank
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”
Nancy Duarte
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.
Guy Kawasaki
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.
Tom Kelley
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.
David Kelley
“Few people have done as much to champion innovative thinking as Tina Seelig.”
Robert Sutton
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.”
Peter Sims
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.”

Read More

Product Details

ISBN-13:
9780062020703
Publisher:
HarperCollins Publishers
Publication date:
04/17/2012
Pages:
224
Sales rank:
913,358
Product dimensions:
5.90(w) x 9.10(h) x 1.00(d)

Videos

What People are saying about this

David Kelley
“Few people have done as much to champion innovative thinking as Tina Seelig.”
Peter Sims
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.”
Robert Sutton
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.”
Tom Kelley
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.
Chip Conley
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.”
Steve Blank
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”
Ori Brafman
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”
Guy Kawasaki
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.
Nancy Duarte
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >