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inGenius: A Crash Course on Creativity
     

inGenius: A Crash Course on Creativity

by Tina Seelig
 

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Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the

Overview

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Editorial Reviews

Geoffrey Moore
“Tina is the most inspirational creativity voice I know.”
Miami Herald
“Seelig is a sharp observer and a gentle and thoughtful writer.”
USA Weekend
“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author of inGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.”
Fortune Magazine
inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.”
Ori Brafman
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”
Chip Conley
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.”
Steve Blank
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”
Nancy Duarte
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.
Guy Kawasaki
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.
Tom Kelley
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.
David Kelley
“Few people have done as much to champion innovative thinking as Tina Seelig.”
Robert Sutton
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.”
Peter Sims
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.”
Library Journal
Psychiatrist and psychoanalyst Carrie Barron and her husband, orthopedic surgeon Alton Barron, propose a "creativity cure" to foster happiness. This cure is made up of five steps—"Insight," "Movement," "Mind Rest," "Using Your Own Two Hands," and "Mind Shift"—which help readers tap into their creative potential and find satisfaction through tactile self-expression. The Barrons guide readers through introspective questions touching on family issues, psychological clutter, and self-mastery. They offer engaging case studies and a wide range of activities one can undertake to nurture creativity (e.g., designing a flowerbed, writing by hand) and encourage readers to just do and not judge. Neuroscientist Seelig (executive director, Stanford Technology Ventures Program, Stanford Univ. Sch. of Engineering; What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World) also discusses the creative impulse but applies it to organizations as well as individuals, focusing on generating fresh approaches to everyday problems. She demonstrates, through numerous examples, that creativity and experimentation are both personal mindsets and values in organizations. VERDICT The Creativity Cure helps amp up the creative drive with a good deal of commitment on the reader's part. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. [For The Creativity Cure, see Prepub Alert, 11/28/11.]

Product Details

ISBN-13:
9780062098689
Publisher:
HarperCollins Publishers
Publication date:
04/17/2012
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
224
Sales rank:
405,514
File size:
2 MB

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What People are Saying About This

David Kelley
“Few people have done as much to champion innovative thinking as Tina Seelig.”
Peter Sims
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.”
Robert Sutton
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.”
Tom Kelley
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.
Chip Conley
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.”
Steve Blank
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”
Ori Brafman
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”
Guy Kawasaki
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.
Nancy Duarte
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.

Meet the Author

Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.

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