Innovate the Pixar Way: Business Lessons From the World's Most Creative Corporate Playground

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Praise for Innovate the Pixar Way:

"This tremendous book brings the magic and genius of

Pixar to the page and lets us in on the secrets and intuitive synergy of such a successful company." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Pixar is one of the most creative organizations in the world. Read Innovate the Pixar Way and explore...

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Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground

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Praise for Innovate the Pixar Way:

"This tremendous book brings the magic and genius of

Pixar to the page and lets us in on the secrets and intuitive synergy of such a successful company." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Pixar is one of the most creative organizations in the world. Read Innovate the Pixar Way and explore the true beauty in how they sustain the environment. Who knows, maybe a little Pixar dust will fall on you!" -- John Christensen, coauthor of Fish! and

playground director AKA: CEO, ChartHouse Learning

"Creativity makes it possible for our dreams to become real--my life is my proof. This book puts all those possibilities in the hands of the reader . . . for those who will be creating the future." -- Carol Lawrence, singer, dancer, actress, and national spokesperson for the

Opening Minds Through the Arts student achievement program

"With great and useful tips from beginning to end, this book will inspire workplaces to have more fun AND more success. I guarantee it!" -- George Zimmer, founder and CEO, Men's Wearhouse

"This insightful work is a great primer for leaders who are looking to unleash creative potential and instill a sense of joy and playfulness in their organizations." -- Brian Walker, president and CEO, Herman Miller, Inc.

Animate your team and unleash their creative power . . .

The Pixar Way

"Creativity doesn't follow titles; it just comes from where it comes from." -- Ed Catmull, Pixar cofounder, Pixar and Disney Animation Studios president

In movies from Toy Story to The Incredibles to WALL-E to Up, Pixar Studios continues to set new standards for commercial and critical achievement. Pixar is a place where collaboration sets the tone for “"artists and geeks"

to work side by side in a spirit of mutual respect and trust. The key lies not just in who--writers, animators, directors, tech wizards, and others--makes Pixar outstanding, but in how Pixar creates the ultimate haven

where creativity overflows.

In this eye-opening book, Bill Capodagli and Lynn Jackson, authors of The Disney Way, reveal how Pixar has reawakened the innovative spirit of Walt Disney. They explore how president Ed Catmull and chief creative officer John Lasseter and the rest of Pixar’s brain

trust have built an organization on the simple philosophy that quality is the best businessplan. It makes no difference if you are making a movie that takes four years or serving a customer that takes four minutes, you have only one chance to deliver that magical, magnetic, enchanting experience for your customer.

In this concise, accessible book, Capodagli and Jackson offer examples of how it's done--and explain what it takes to get your people to achieve greatness by unleashing their

power to

  • Dream like a child . . . Have a vision, and be able to clearly communicate your objectives and goals.
  • Believe in your playmates . . . Hire creative people, trust in their skills and judgment, and inspire them to trust their colleagues.
  • Dare to jump in the water and make waves . . . Challenge the status quo. Encourage risktaking, but permit your people to fail, get back up, and try again.
  • Unleash your childlike potential . . . Focus on the details; make quality work your business's highest priority.

Learn not only from Pixar but also from how other leading organizations--Google, Griffin Hospital, Men's Wearhouse, OMA (Opening Minds Through the Arts) student achievement program, Nike, Target, and the Internet shoe giant Zappos--unshackle their people's imaginations and do outrageously great things. And by motivating your team to

Innovate the Pixar Way you, too, can discover the magic that will help your business stay ahead of the competition, attract the best talent, and fatten the bottom line.

In 1993, Bill Capodagli and Lynn Jackson cofounded Capodagli Jackson Consulting in West Olive, Michigan. They have helped scores of organizations revamp their customer service experiences and develop innovative products, and

they also have developed performance strategies to impact organizational change using Walt Disney's "Dream, Believe, Dare, Do" success credo. Bill Capodagli is the most requested keynote speaker on the creative cultures of both Disney and Pixar.

Visit the authors at

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What People Are Saying

Ken Blanchard
"Details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true."--(Ken Blanchard, coauthor of The One Minute Manager and Helping People Win at Work)
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Product Details

  • ISBN-13: 9780071638937
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/23/2009
  • Edition number: 1
  • Pages: 224
  • Sales rank: 354,263
  • Product dimensions: 5.90 (w) x 8.68 (h) x 0.89 (d)

Meet the Author

Bill Capodagli coauthored The Disney

Way and cofounded Capodagli Jackson Consulting in 1993.

Lynn Jackson helps Fortune 500 and

entrepreneurial companies reshape their cultures and principles

using the methods outlined in The Disney Way, which she


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Table of Contents

Act 1: Dream – Build a Land of Original Ideas
1. Unifying Long-term Vision
2. Creative Culture Requires Creative Leadership

Act 2: Believe – Adopt a “Jam Session” Mentality
3. Power to the Creative Team
4. Team Up – Good People are better than Good Ideas
5. Never Stop Learning
6. Clear Values that Inspire Buy-In

Act 3: Dare – The Only Failure is Not Trying
7. Learning to Fail Forward Fast
8. Open Communication Channels
9. Fun Sparks Creativity

Act 4: Do – Magic Happens when People are Set Free
10. Quality – A Great Business Plan

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Customer Reviews

Average Rating 3.5
( 5 )
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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted April 8, 2013

    Pixar is cool

    Pixar makes good movies like monsters inc for exzample why coundt it be called tug of war inc insteded of monsters inc but with dogs insteade of monsters

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 18, 2012

    Are you uncomfortable?

    Anyone in a place of constantly being uncomfortable with the status quo, in yourself or company should take a chance and read this book. Innovation is at your door,opening it means things will never be the same as they were but thats OK because you wont want to turn around and look back.

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  • Posted June 5, 2011

    U are smart RolfDobelli!!

    No text was provided for this review.

  • Posted July 26, 2010

    more from this reviewer

    Whimsical analysis of Pixar's "fun is work" corporate philosophy

    Despite a blue-sky tone, this book offers a fascinating window into the singular culture of Pixar, the world's foremost animation studio. Management consultants Bill Capodagli and Lynn Jackson balance their accounts of technological advances, cutthroat corporate politics and astonishing profits with descriptions of Pixar's arcane approach to strategy and human resources. The tale of how Pixar's leaders exercise their determination to run the shop their own way - while standing up to interference from Disney, their corporate parent - injects narrative drama into this straightforward presentation of Pixar's in-house philosophy. Its leaders' willingness to accept failure, and their faith in their own judgment about products and people, prove inspiring. The lessons offered at the end of each chapter err toward the simplistic and don't usually demonstrate how conventional businesses might apply Pixar's methods. Instead, the authors mostly leave extrapolation of Pixar's business teachings to the reader. A lengthy index citing other companies that thrive under a "fun" matrix helps make up for that shortcoming. getAbstract finds that those examples, plus revealing quotes from Pixar executives, will enable readers to emulate Pixar's strategy as they enjoy this inside-the-theatre corporate profile.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 17, 2011

    No text was provided for this review.

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