Innovation And Diffusion Of Software Technology

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $366.84
Usually ships in 1-2 business days
Other sellers (Hardcover)
  • All (1) from $366.84   
  • New (1) from $366.84   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$366.84
Seller since 2011

Feedback rating:

(891)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new and unread! Join our growing list of satisfied customers!

Ships from: Phoenix, MD

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

More About This Textbook

Overview

This book creates and empirically examines an advanced hermeneutic framework for the study of B2B decision-making processes for software application development. The book builds dynamic sensemaking elements onto existing hermeneutic (i.e., multiple rounds of data sifting and updating) analysis frameworks used in marketing research (e.g., Arnold & Fisher 1994; Thompson 1997; Thompson, Pollio, & Locander 1994). The "hermeneutic circle" is extended to a multilevel "hermeneutic system" starting with written accounts of the decision-making associated with the development and delivery of new software applications - these accounts are then revisited through multiple rounds of etic and emic interpretations. The book proposes and confirms an extended form of marketing decision systems analysis (DSA) that complements the advanced hermeneutic analysis framework. This framework builds on existing B2B marketing DSA models (Hulbert, Farley & Howard 1972; Woodside 1994; Woodside & Samuel 1981; Woodside & Voss 1991) with extended DSA models, events chronology maps, and cognitive maps. The proposed framework and supporting analysis are applied to six application software houses that created new Internet-based software applications which were either disruptive (Christensen 2003) or supporting disruptive software applications. Findings from six case studies suggest that the advanced research framework provides a strong systematic platform for analyzing and interpreting decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives. Individual case-study and cross-case findings are incorporated into a set of new and revised theorypropositions for software application developer structuration at individual, firm (including multi-firm) and industry levels. The propositions provide a base of knowledge for the further development of a cognitive view of a software application development firm.
Read More Show Less

Product Details

  • ISBN-13: 9780080453262
  • Publisher: Emerald Group Publishing Limited
  • Publication date: 11/5/2007
  • Pages: 550
  • Product dimensions: 5.90 (w) x 9.60 (h) x 1.60 (d)

Table of Contents


List of Figures     vii
List of Tables     xi
List of Exhibits     xiii
Synopsis     xv
Acknowledgments     xvii
Storytelling Research on Innovation and Diffusion of Software Technology (IDST)     1
Research on New Software Application Development     27
Research Method     49
Advanced Case Study-Red Hat     69
Advanced Case Study-Zaplet     99
Advanced Case Study-NetDynamics     145
Advanced Case Study-Kana Communications     191
Advanced Case Study-Intuit QuickBooks     233
Advanced Case Study-Trilogy     281
Theory Development, Generalization, and Conclusions     333
Appendices     379
References     453
Subject Index     461
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)