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This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level "hermeneutic system" starting with written accounts of decision-making associated with development and delivery of new software applications - these accounts are then revisited through multiple rounds of researcher and informant interpretations. The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.