Tom Sperry
‘A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games – the unexpected success stories and colossal failures
– which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. .’--( Tom Sperry, CEO of Blade Games, Founding member of Microsoft Games Group)
Ireland
‘Easy to read yet powerful in its insights, this book emphasizes the importance of consistently identifying and effectively serving customers’ needs as a path to long-term corporate success. …collaboration with those outside
the company’s walls such as suppliers and certainly customers themselves is shown to be a source of developing value-creating products and services while avoiding complacency that can stifle innovation and ultimately, lead to corporate
failure.’ --( R. Duane Ireland, Editor of the Academy of Management Journal, and Distinguished Professor of Management, Mays Business School, Texas A&M University)
Anthony Di Benedetto
‘This riveting and highly enjoyable book fully documents the history of the fascinating video game industry. … David Wesley and Gloria Barczak take us through all the twists and turns of the video game industry, uncovering
the stunning triumphs and errors that mark an industry changing so fast that, at times, top management at the leading companies are barely able to keep up, let alone develop sound marketing plans.’ --(Anthony Di Benedetto, Editor-in-Chief of the Journal of Product Innovation Management, and Professor of Marketing, Temple University)
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