Innovation Games: Creating Breakthrough Products Through Collaborative Play / Edition 1

Innovation Games: Creating Breakthrough Products Through Collaborative Play / Edition 1

by Luke Hohmann
     
 

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ISBN-10: 0321437292

ISBN-13: 9780321437297

Pub. Date: 09/11/2006

Publisher: Addison-Wesley

Innovation Through Understandingsm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management

Overview

Innovation Through Understandingsm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success
  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

Product Details

ISBN-13:
9780321437297
Publisher:
Addison-Wesley
Publication date:
09/11/2006
Edition description:
1ST
Pages:
192
Sales rank:
700,963
Product dimensions:
8.00(w) x 8.95(h) x 0.45(d)

Table of Contents

About the Author xix

Foreword xxi

Preface xxiii

Acknowledgments xxix

Part One: The Why and the How of Innovation Games 1

Part Two: The Games 47

Prune the Product Tree 48

Remember the Future 56

Spider Web 62

Product Box 68

Buy a Feature 76

Start Your Day 84

Show and Tell 92

Me and My Shadow 96

Give Them a Hot Tub 102

The Apprentice 106

20/20 Vision 110

Speed Boat 118

Part Three: Tools and Templates 127

Conclusion 151

Index 153

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