Innovation: Breakthrough Ideas at 3M, Dupont, GE, Pfizer, and Rubbermaid

Overview

Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1.

Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation.

In this first book in our exciting new BusinessMasters ...

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Overview

Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1.

Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation.

In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
It is only natural that a book about innovation take an innovative approach. Instead of distilling the creative wisdom of the five companies featured here, Kanter (World Class), Kao (Jamming) and Wiersema (The Discipline of Market Leaders) let the firms present the material themselves. The results are primarily worthwhile. There is a tendency for the executives to generalizesuch as noting the importance of teamwork. And their material often seems self-serving. However, what comes through in each of the five case studies is a commitment to take chances in order to remain market leaders. "Our primary responsibility is to challenge the status quo," stresses the DuPont scientist who wrote his company's profile; "We live by our wits," notes the author of the 3M chapter. The book opens with the transcript of a freewheeling discussion among the editors about innovation. They do a good job of underscoring the idea that innovation is more than creating new projects and products: it includes finding every possible combination of new ways to work. (July) FYI: The book launches the HarperBusiness Business Masters series.
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Product Details

  • ISBN-13: 9780887307713
  • Publisher: HarperCollins Publishers
  • Publication date: 7/1/1997
  • Series: Business Masters Series
  • Edition description: 1ST
  • Pages: 208
  • Product dimensions: 6.12 (w) x 9.25 (h) x 0.82 (d)

Meet the Author

John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

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Table of Contents

Foreword vii
Editor's Note xiii
The Editors on Innovation 1
"Vision is the engine that drives our enterprise."43
3M "Upset the natural equilibrium E.I. du Pont de Nemours and Company, Inc. 65
"Set goals for succeeding generations." 97
General Electric Company "The long-term winners are those that provide quality and value." 123
Pfizer Inc. "Technology paves the highway to perpetual innovation." 147
Rubbermaid Inc. About the Editors 177
Index 183
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