Innovation Management: Strategies, Implementation, and Profits / Edition 2

Innovation Management: Strategies, Implementation, and Profits / Edition 2

by Allan Afuah
     
 

ISBN-10: 0195142306

ISBN-13: 9780195142303

Pub. Date: 04/24/2003

Publisher: Oxford University Press, USA

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.

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Overview

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.
Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

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Product Details

ISBN-13:
9780195142303
Publisher:
Oxford University Press, USA
Publication date:
04/24/2003
Edition description:
REV
Pages:
400
Product dimensions:
9.40(w) x 6.00(h) x 0.90(d)

Table of Contents

1. Introduction and Overview
I. FUNDAMENTALS
2. Models of Innovation
3. The Underpinnings of Profits: Assets, Competences, and Knowledge
4. Sources and Transfer of Innovation
II. STRATEGIZING
5. Recognizing the Potential of an Innovation
6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
7. Choosing a Profit Site: Dynamic Competitive Analysis
8. Strategic Choice or Environmental Determinism
9. Identifying Potential Co-competitors
10. Strategies for Sustaining Profits
III. IMPLEMENTING AND PROTECTION OF PROFITS
11. Financing Entrepreneurial Activity
12. Implementation of the Decision to Adopt
IV. GLOBALIZATION
13. Globalization for Innovations
14. Innovating for Emerging Economies
15. Role of National Governments in Innovation
16. The Internet: A Case in Technological Change
Strategic Innovation Process
Appendix 1 Standards and Dominant Designs
Appendix 2 Organizational Structures
Appendix 3 Organizational Boundaries
Glossary
Case 1: Netscape Corporation
Index

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