Innovation Management and New Product Development / Edition 3

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More About This Textbook

Overview

Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arquments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy.
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Product Details

  • ISBN-13: 9780273686439
  • Publisher: Financial Times/Prentice Hall Books
  • Publication date: 9/15/2005
  • Edition number: 3
  • Pages: 558
  • Product dimensions: 7.40 (w) x 9.60 (h) x 1.30 (d)

Meet the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.

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Table of Contents

1 Innovation management : an introduction
2 The context of innovation and the role of the state
3 Managing innovation within firms
4 Innovation and operations management
5 Managing intellectual property
6 Managing organisational knowledge
7 Strategic alliances and networks
8 Management of research and development : an introduction
9 Managing R & D projects
10 The role of technology transfer in innovation
11 Product and brand strategy
12 New product development
13 Packaging and product development
14 Market research and its influence on new product development
15 Managing the new product development team
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