Innovation Management and New Product Development / Edition 3

Innovation Management and New Product Development / Edition 3

by Paul Trott
     
 

ISBN-10: 0273686437

ISBN-13: 9780273686439

Pub. Date: 09/15/2005

Publisher: Financial Times/Prentice Hall Books

Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arquments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a…  See more details below

Overview

Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arquments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy.

Product Details

ISBN-13:
9780273686439
Publisher:
Financial Times/Prentice Hall Books
Publication date:
09/15/2005
Pages:
558
Product dimensions:
7.40(w) x 9.60(h) x 1.30(d)

Table of Contents

1Innovation management : an introduction
2The context of innovation and the role of the state
3Managing innovation within firms
4Innovation and operations management
5Managing intellectual property
6Managing organisational knowledge
7Strategic alliances and networks
8Management of research and development : an introduction
9Managing R & D projects
10The role of technology transfer in innovation
11Product and brand strategy
12New product development
13Packaging and product development
14Market research and its influence on new product development
15Managing the new product development team

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