Innovation Management: Strategies, Concepts and Tools for Growth and Profit / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $65.00
Usually ships in 1-2 business days
Other sellers (Paperback)
  • All (2) from $65.00   
  • New (1) from $65.00   
  • Used (1) from $140.99   

Overview

Successful innovation occurs when an invention that is related to a product, service or process in some part of the organization’s value chain is joined with a business design, which in turn is implemented with discipline and skill, through innovation management. It is recognized as one of the primary reasons for growth and success in organizations. Factors that drive innovation include people, leadership, creativity, process, culture and investment. Innovation can be initiated anywhere in an organization, even at the lowest levels.

Successful organizations have realized that while innovation and marketing together form the core of competitive business strategy, the key to growth and profit is how that strategy is implemented and managed.

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.

Read More Show Less

Editorial Reviews

Uday India
A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
Read More Show Less

Product Details

  • ISBN-13: 9788132107224
  • Publisher: SAGE Publications
  • Publication date: 9/4/2012
  • Series: Response Books Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 523
  • Sales rank: 816,728
  • Product dimensions: 7.20 (w) x 9.20 (h) x 1.40 (d)

Meet the Author

Shlomo Maital is a Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer Visiting Professor for 20 years at MIT Sloan School of Management for Management of Technology M.Sc. program, teaching over 1,000 research and development (R&D) engineers from 40 coun¬tries. He is the author, co-author, or editor of 12 books, including Technion Nation (2012), Global Risk/Global Opportunity (SAGE, 2009), Innovation Management (SAGE, 2007; 2nd edition, 2012), and Executive Economics (The Free Press, 1994), translated into seven languages. He was co-founder of SABE–Society for Advancement of Behavioral Economics.

Shlomo Maital is married, with four children and 12 grandchil¬dren. He completed the New York marathon in 1985 in 3 hours and 51 minutes, and in April 2007, completed the Boston marathon in about 5 hours. In February 2008 he climbed Mt. Kilimanjaro and reached Uhuru Summit. In 2010 he climbed Mt. Kazbek, Georgia. He celebrated his 70th birthday with his children and grandchildren by completing a 70 km hike in the Dead Sea Mountains.

D V R Seshadri is an Adjunct Faculty at Indian Institute of Management (IIM), Bangalore. His areas of interest are Business-to-Business Marketing, Corporate Entrepreneurship and Strategy. He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology (IIT), Madras, M.S. (Engineering Sciences) from University of California, San Diego and a Fellow title (Doctorate) from IIM Ahmedabad, with specialization in Production and Quantitative Methods. He has over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programmes at IIM, Bangalore, in his areas of interest and at IIM, Ahmedabad, in the one-year executive MBA programme. He also teaches in various Executive Development Programmes at IIM, Bangalore. He works closely with several companies, providing them training/consulting services in his areas of expertise.

Over the last 10 years, he has developed a number of case studies and authored a number of research papers. He has co-authored three books: Innovation Management (2007) and Global Risk/Global Opportunity (2010) with Professor Shlomo Maital; and Indian adaptation of the book, Business Market Management (B2B): Understanding, Creating and Delivering Value (2010), with James Anderson, James Narus and Das Narayandas.

Read More Show Less

Table of Contents

STRATEGIES AND CONCEPTS FOR INNOVATION
The Innovation Imperative
Why Innovate?
The Innovation Portfolio
What to Innovate
The Innovation Voices
How to Innovate
The Innovative Mind
Who Innovates
TOOLS FOR PROFIT AND GROWTH
Price-Cost-Value
Hidden Costs, Hidden Benefits
Tradeoffs
Optimizing and Eliminating Them
Cost Functions
'Survival of the Fittest'
People, Knowledge and Machines
In Search of a Free Lunch
Scale and Scope
Scaling Markets of One
Learning Curves are Made, Not Born
Where Is the Money?
Markets, Demand and Customer Intimacy
Calculating Risks
Decision-Making in an Uncertain World
Competing by Collaborating

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)