Innovation Management: Strategies, Concepts and Tools for Growth and Profit / Edition 2

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Successful innovation occurs when an invention that is related to a product, service or process in some part of the organization’s value chain is joined with a business design, which in turn is implemented with discipline and skill, through innovation management. It is recognized as one of the primary reasons for growth and success in organizations. Factors that drive innovation include people, leadership, creativity, process, culture and investment. Innovation can be initiated anywhere in an organization, even at the lowest levels.

Successful organizations have realized that while innovation and marketing together form the core of competitive business strategy, the key to growth and profit is how that strategy is implemented and managed.

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.

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Editorial Reviews

Uday India
A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.
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Product Details

  • ISBN-13: 9788132107224
  • Publisher: SAGE Publications
  • Publication date: 9/4/2012
  • Series: Response Books Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 523
  • Sales rank: 816,728
  • Product dimensions: 7.20 (w) x 9.20 (h) x 1.40 (d)

Meet the Author

Shlomo Maital is a Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer Visiting Professor for 20 years at MIT Sloan School of Management for Management of Technology M.Sc. program, teaching over 1,000 research and development (R&D) engineers from 40 coun¬tries. He is the author, co-author, or editor of 12 books, including Technion Nation (2012), Global Risk/Global Opportunity (SAGE, 2009), Innovation Management (SAGE, 2007; 2nd edition, 2012), and Executive Economics (The Free Press, 1994), translated into seven languages. He was co-founder of SABE–Society for Advancement of Behavioral Economics.

Shlomo Maital is married, with four children and 12 grandchil¬dren. He completed the New York marathon in 1985 in 3 hours and 51 minutes, and in April 2007, completed the Boston marathon in about 5 hours. In February 2008 he climbed Mt. Kilimanjaro and reached Uhuru Summit. In 2010 he climbed Mt. Kazbek, Georgia. He celebrated his 70th birthday with his children and grandchildren by completing a 70 km hike in the Dead Sea Mountains.

D V R Seshadri is an Adjunct Faculty at Indian Institute of Management (IIM), Bangalore. His areas of interest are Business-to-Business Marketing, Corporate Entrepreneurship and Strategy. He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology (IIT), Madras, M.S. (Engineering Sciences) from University of California, San Diego and a Fellow title (Doctorate) from IIM Ahmedabad, with specialization in Production and Quantitative Methods. He has over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programmes at IIM, Bangalore, in his areas of interest and at IIM, Ahmedabad, in the one-year executive MBA programme. He also teaches in various Executive Development Programmes at IIM, Bangalore. He works closely with several companies, providing them training/consulting services in his areas of expertise.

Over the last 10 years, he has developed a number of case studies and authored a number of research papers. He has co-authored three books: Innovation Management (2007) and Global Risk/Global Opportunity (2010) with Professor Shlomo Maital; and Indian adaptation of the book, Business Market Management (B2B): Understanding, Creating and Delivering Value (2010), with James Anderson, James Narus and Das Narayandas.

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Table of Contents

The Innovation Imperative
Why Innovate?
The Innovation Portfolio
What to Innovate
The Innovation Voices
How to Innovate
The Innovative Mind
Who Innovates
Hidden Costs, Hidden Benefits
Optimizing and Eliminating Them
Cost Functions
'Survival of the Fittest'
People, Knowledge and Machines
In Search of a Free Lunch
Scale and Scope
Scaling Markets of One
Learning Curves are Made, Not Born
Where Is the Money?
Markets, Demand and Customer Intimacy
Calculating Risks
Decision-Making in an Uncertain World
Competing by Collaborating

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