The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market / Edition 1

The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market / Edition 1

by David Midgley
     
 

ISBN-10: 0470724536

ISBN-13: 9780470724538

Pub. Date: 04/21/2009

Publisher: Wiley

This book differs from the plethora of books out there on innovation in two important ways:

  • Firstly, the book focuses on a few key tasks the company needs to manage well to be successful, chosen for their known high impact on overall success. Each key task is presented in terms of the ideas behind its best practice. Unless the company manages the key

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Overview

This book differs from the plethora of books out there on innovation in two important ways:

  • Firstly, the book focuses on a few key tasks the company needs to manage well to be successful, chosen for their known high impact on overall success. Each key task is presented in terms of the ideas behind its best practice. Unless the company manages the key tasks correctly, then doing other tasks well will not lead to innovation, as these other tasks have a lower impact on success.
  • Secondly, it links the ideas in each chapter to the correct tools for carrying out these ideas effectively and details the practical steps that a general manager can take or provide criteria for decisions they face. The advantages and disadvantages of each tool are listed depending on the nature of the industry, organization or competitive environment in which they are being used, thus allowing the reader to adapt best practice to the unique circumstances of a particular industry and specific company.

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Product Details

ISBN-13:
9780470724538
Publisher:
Wiley
Publication date:
04/21/2009
Pages:
330
Product dimensions:
6.90(w) x 9.70(h) x 1.20(d)

Table of Contents

Foreword.

Introduction.

1. The Three Challenges of Business Innovation.

2. Creating Advantage in the Minds of Many.

3. Chartering Innovation within the Organisation.

4. Selecting, Preparing and Supporting the Right Team.

5. Co-Creating the Innovation with Customers.

6. Changing the Organisation to Deliver the Innovation.

7. Building the Market for the Innovation.

8. Putting it all Together.

Glossary.

Index.

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