The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market / Edition 1

The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market / Edition 1

by David Midgley
     
 

ISBN-10: 0470724536

ISBN-13: 9780470724538

Pub. Date: 04/21/2009

Publisher: Wiley

The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:

- Creating advantage in the minds of many

-

Overview

The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:

- Creating advantage in the minds of many

- Chartering innovation within the organization

- Preparing, developing and supporting the right team

- Placing customers at the centre of innovation

- Changing the organization to deliver the innovation

- Motivating the right partners and sharing the returns

- Building momentum in the market

Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.

Product Details

ISBN-13:
9780470724538
Publisher:
Wiley
Publication date:
04/21/2009
Pages:
330
Product dimensions:
6.90(w) x 9.70(h) x 1.20(d)

Table of Contents

Foreword.

Introduction.

1. The Three Challenges of Business Innovation.

2. Creating Advantage in the Minds of Many.

3. Chartering Innovation within the Organisation.

4. Selecting, Preparing and Supporting the Right Team.

5. Co-Creating the Innovation with Customers.

6. Changing the Organisation to Deliver the Innovation.

7. Building the Market for the Innovation.

8. Putting it all Together.

Glossary.

Index.

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