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This book differs from the plethora of books out there oninnovation in two important ways:
1. The Three Challenges of Business Innovation.
2. Creating Advantage in the Minds of Many.
3. Chartering Innovation within the Organisation.
4. Selecting, Preparing and Supporting the Right Team.
5. Co-Creating the Innovation with Customers.
6. Changing the Organisation to Deliver the Innovation.
7. Building the Market for the Innovation.
8. Putting it all Together.