The Innovation Marathon: Lessons from High Technology Firms / Edition 1

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The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

Offers guidance on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible response to rapid change.S. electronics firms--Hewlett Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed.

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Editorial Reviews

From the Publisher
"Finally, a book that captures the rich and exciting challenges of innovation.... Should be required reading for executives and academics alike." —Diana Day, professor, The Wharton School, University of Pennsylvania
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Product Details

  • ISBN-13: 9780631153924
  • Publisher: Wiley
  • Publication date: 1/15/1991
  • Edition number: 1
  • Pages: 480
  • Product dimensions: 1.19 (w) x 6.00 (h) x 9.00 (d)

Meet the Author

MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.
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Table of Contents

Acknowledgements vi
1 Electronics Competition: A New Game 1
2 Old Ways, New Days 30
3 Patterns of Stability and Change 55
4 Does Strategy Exist? Does it Work? 87
5 The Roots of Innovation 131
6 Managing Choices, Maintaining Innovation 165
7 The Paradox of Formal Systems and Adaptable Strategies 205
8 Organizing for Innovation 252
9 The Innovation Cycle 295
10 The Manufacturing End-Game: Sustaining Innovation 337
11 Strong Culture and its Consequences 367
12 Living in Turbulent Times 403
Appendix 430
Bibliography 446
Glossary 459
Index 462
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