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The Innovation Marathon: Lessons from High Technology Firms / Edition 1
     

The Innovation Marathon: Lessons from High Technology Firms / Edition 1

by Mariann Jelinek
 

ISBN-10: 0631153926

ISBN-13: 9780631153924

Pub. Date: 01/15/1991

Publisher: Wiley

US microelectronics firms face one of the most intensely competitive business environments in the world. Like a host of other industries, its stakes are the rich US domestic market and a burgeoning global market as well. Foreign firms often come to the fray with government subsidies and tariff barriers, while the US competitors typically must go it alone amidst

Overview

US microelectronics firms face one of the most intensely competitive business environments in the world. Like a host of other industries, its stakes are the rich US domestic market and a burgeoning global market as well. Foreign firms often come to the fray with government subsidies and tariff barriers, while the US competitors typically must go it alone amidst high wages, high capital costs, price pressures and torrid technological change.

But the electronics environment isn't unique; it is only the leading edge of competitive circumstances becoming widely visible on all sides. In automobiles, textiles, steel and other basics, as well as newer service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with effective business control.

The Innovation Marathon explodes several myths:
This book offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

Product Details

ISBN-13:
9780631153924
Publisher:
Wiley
Publication date:
01/15/1991
Pages:
480
Product dimensions:
1.19(w) x 6.00(h) x 9.00(d)

Table of Contents

Acknowledgementsvi
1Electronics Competition: A New Game1
2Old Ways, New Days30
3Patterns of Stability and Change55
4Does Strategy Exist? Does it Work?87
5The Roots of Innovation131
6Managing Choices, Maintaining Innovation165
7The Paradox of Formal Systems and Adaptable Strategies205
8Organizing for Innovation252
9The Innovation Cycle295
10The Manufacturing End-Game: Sustaining Innovation337
11Strong Culture and its Consequences367
12Living in Turbulent Times403
Appendix430
Bibliography446
Glossary459
Index462

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