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The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.
Offers guidance on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible response to rapid change.S. electronics firms--Hewlett Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed.
|1||Electronics Competition: A New Game||1|
|2||Old Ways, New Days||30|
|3||Patterns of Stability and Change||55|
|4||Does Strategy Exist? Does it Work?||87|
|5||The Roots of Innovation||131|
|6||Managing Choices, Maintaining Innovation||165|
|7||The Paradox of Formal Systems and Adaptable Strategies||205|
|8||Organizing for Innovation||252|
|9||The Innovation Cycle||295|
|10||The Manufacturing End-Game: Sustaining Innovation||337|
|11||Strong Culture and its Consequences||367|
|12||Living in Turbulent Times||403|