Innovation, Market Archetypes and Outcome: An Integrated Framework

Innovation, Market Archetypes and Outcome: An Integrated Framework

by Soumodip Sarkar
Innovation, Market Archetypes and Outcome: An Integrated Framework

Innovation, Market Archetypes and Outcome: An Integrated Framework

by Soumodip Sarkar

Hardcover(2007)

$109.99 
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Overview

This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.


Product Details

ISBN-13: 9783790819458
Publisher: Physica-Verlag HD
Publication date: 06/12/2007
Edition description: 2007
Pages: 202
Product dimensions: 6.10(w) x 9.25(h) x 0.02(d)

Table of Contents

Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization — The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.
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