The Innovation Playbook, + web site: A Revolution in Business Excellence / Edition 1by Nicholas J. Webb
Pub. Date: 10/12/2010
If 84% of top business leaders think innovation is critical to their organization's success, then why do 95% of new products fail in the marketplace and less than 1% of the 2,000 patents issued each week ever return a profit to their company? Addressing the dismal failure rate of corporate innovation head on, The Innovation Playbook provides a complete road/i>
If 84% of top business leaders think innovation is critical to their organization's success, then why do 95% of new products fail in the marketplace and less than 1% of the 2,000 patents issued each week ever return a profit to their company? Addressing the dismal failure rate of corporate innovation head on, The Innovation Playbook provides a complete road map to a revolution in business excellence founded on innovation.
Written by successful innovator Nicholas J. Webb—who has launched more than 300 innovations and has been awarded more than 35 patents by the U.S. Patent Office—Part I of The Innovation Playbook highlights the importance of innovation in today's corporate world and details the reasons why so many of today's organizations can't get it done. Part II then lays out in six chapters the Nicholas Webb solution to achieving success through innovation.
Whether you are a business owner, C-level manager, R&D manager, marketing manager, or inventor, here, you will discover:
- Why innovation isn't working in today's organizations
- The obsession with risk and risk management
- Common “myths” about what innovators and innovative organizations should do
- The magic combination of customer focus, process, and culture that separates true innovation superstars from the rest of the pack
- The crucial concept of net customer value, including Webb's “value strata” set of standards of excellence and how to achieve it
- How you can get really close to customers and establish the “conduits of connectivity” necessary to truly understand net customer value
- A unique, modifiable framework and toolbox to find new ideas from external and internal sources, filter those ideas, and move them through the development process at utmost speed
- The key cultural components in an organization that support good innovation and tips for how to get there, with particular emphasis on using today's digital media tools to support innovation
- Case examples of companies that have “made it,” how they did it, and how to become a superstar using the Certified Innovation SuperstarTM certification and training program
Complemented by a companion web site that helps you put theory into practice, The Innovation Playbook's blueprint to success prepares managers and inventors to get their Innovation SuperstarTM certification as well as implement a successful innovation culture in real corporate life.
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Table of Contents
Still Crazy about Innovation—After All These Years.
Becoming an Innovation Superstar.
Plays in The Innovation Playbook.
PART I WHAT’S WRONG WITH INNOVATION TODAY.
Chapter 1 The New Economy: Different for Good.
A Better Beer, a Better Burger.
Would You Like Something to Drink?
The Darkest Hour.
Not Your Father's Economy.
The Great Recession: A Tipping Point.
Beginning of the End, or End of the Beginning?
Failure Is Not an Option.
Chapter 2 The Wheels Keep Falling Off.
56 Reasons Why.
Getting to Ten.
Nick's Pick #1: The Wrong Focus.
Nick's Pick #2: Lack of Sponsorship.
Nick's Pick #3: Process Driven to the Hilt.
Nick's Pick #4: A Risk Centered Process.
Nick's Pick #5: Customer Be Damned.
Nick's Pick #6: No Resource Commitment.
Nick's Pick #7: Bail, Don't Fail.
Nick's Pick #8: Not Really Open.
Nick's Pick #9: Innovation Socialism.
Nick's Pick #10: Lack of Systemic Innovation.
It's Not Always about Money.
When Process Takes Over: What's Wrong with Innovation Management Systems?
Chapter 3 The Danger of Safety.
Play the Game to Win.
The Fear of Failure.
Keepers of the Magic Lexicon.
IBWA—Innovation by Walking Around.
The System and the Solution.
The Attack of the Organizational Antibodies.
Diffusing the Bomb.
Fire in the Belly.
A Short Primer on Smart Risk.
Chapter 4 What's Mything in Innovation Today.
Myth #1: “If You Build a Better Mousetrap, Will They Beat a Path to your Door?”
Myth #2: “But I AM Connected to My Customers.”
Myth #3: “Open is the Answer.”
Myth #4: “The Product is the Technology.”
Freudian Slips: Psychoanalyzing Your Company's Innovation.
Time for Transition.
PART II INNOVATING YOUR WAY TO BUSINESS EXCELLENCE.
Chapter 5 Anatomy of an Innovation Superstar.
What Does it Mean To Be an Innovation “Superstar?”
Bones of an Innovation Superstar: Customer, Process, Culture.
Dissecting the Anatomy.
Does “Fixing the Culture” Make You a Superstar?
The Customer Anatomy.
The Process Anatomy.
The Culture Anatomy.
The Right Team.
Chapter 6 Creating Net Customer Value.
One More Time: Invention and Innovation.
What is Net Customer Value?
Customer Value in Tiers.
The Innovation Cycle and the Customer Experience.
Finding the Soul of the Customer: Using Experiential Sliders.
The Webb Triangle.
A Darwinistic Approach to Net Customer Value.
Chapter 7 Carpet Time.
How to Do Carpet Time.
Carpet Time for Adults.
Making the Most of Carpet Time.
Carpet Time Tools: Innovation Safaris.
Carpet Time Tools: Listening Posts.
Carpet Time Tools: A Few More Bright Ideas.
Carpet Time Tools: Poster Board Sessions.
Adobe Sets an Example.
The Inverted Pyramid Syndrome.
Chapter 8 The RealOpen Innovation Framework.
A Prescription, Not a Diet.
What Is RealOpen?
What is an Innovation Platform?
Forward or Forget.
The Webb Triangle.
Innovation Scenario Tactics.
Chapter 9 Creating a (Digital) Innovation Culture.
Focus Upon Others, Not Thyself.
The Innovation Focus Model.
Focus, Leadership, Communication, and Eating Your Own Cooking.
Before and After.
Culture and the Innovation Superstar.
Getting the Team Right.
The Critical Role of Leadership.
Towards a Digital Culture: Digital Innovation.
Chapter 10 Dancing with the Innovation Superstars.
Warming Up on the Dance Floor.
Sierra Nevada Brewing Co.
The Nielsen Company.
Now You, Too, Can Be a Superstar.
The RealOpen Service and Software Offering.
About the Author.
About The Innovation Playbook Website.
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