Innovation Power Plays: How the World's Hottest Change Agents Reach the Top of Their Game

Overview

Learn the Plays

Make Your Move

* Fire up the engine of your company's vision like Norbert Reithofer did at BMW

* Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy

* Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag

* Focus on a new business plan with Antonio M. Perez at Kodak

And get in the game with the Monday Morning strategies and...

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Overview

Learn the Plays

Make Your Move

* Fire up the engine of your company's vision like Norbert Reithofer did at BMW

* Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy

* Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag

* Focus on a new business plan with Antonio M. Perez at Kodak

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

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Product Details

  • ISBN-13: 9780071486316
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 1/22/2008
  • Series: Businessweek Power Plays Ser.
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 8.50 (w) x 5.32 (h) x 0.38 (d)

Meet the Author

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

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Table of Contents

INTRODUCTION

ANTONIO M. PEREZ: Kodak’s Moment of Truth

JODY THOMPSON AND CALI RESSLER: No Schedules, No Meetings, No Joke at Best Buy

J ALLARD: The Soul of a New Microsoft

JAMIE DIMON: JPMorgan’s Grand Design

NORBERT REITHOFER: BMW’s Dream Factory

BERNARD ARNAULT: The Vuitton Money Machine

HENNING KAGERMANN: A Sea Change in Software at SAP

ROGER K. DEROMEDI: Why Kraft Is on a Crash Diet

STEVE STOUTE: Repositioning Any Brand With Pop Culture

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